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The Menu – the latest insights on restaurant technology trends, customer successes, and best practices.

Should Your Restaurant Offer Delivery? 3 Topics for Consideration

Tim Pincelli
RVP Sales, FBGBU

Restaurant delivery has grown exponentially and is projected to eclipse $162 million globally by 2023. Considering more than 86% of global consumers have ordered take-out and 70% of restaurant traffic is now being served off premise, it is no surprise that restaurant operators are paying attention, especially considering third-party aggregators such as Deliveroo, GrubHub and UberEats are making it easier than ever to offer food delivery.

Which begs the question: Should your restaurant offer delivery?

Here are three topics to consider before taking the plunge:

1. Does your restaurant have capacity?

It’s important to assess whether your restaurant could handle an additional influx of orders. If you’re operating at near full capacity already, a flurry of online orders could send your kitchen into overload. The quality of your dine-in service could slip if you do not have the resources to adequately cover both services.

Keeping dine-in and delivery customers happy is a challenging balancing act. This is one reason for the rise in popularity of dark kitchens (also known as cloud kitchens or ghost kitchens) – separate, self-contained units that prepare online-only orders to ensure consistent food quality and take the burden off dine-in order kitchens.

2. Do you have the right restaurant management platform in place?

With the restaurant marketplace changing at blurring speed, it’s imperative to be nimble and capable of satisfying changing guest expectations. Integration means innovation, and that is the key to providing exceptional delivery experiences – whether that involves integration with third parties or investing in a delivery system of your own. Make sure your restaurant POS system can evolve with you.

Responding to marketplace shifts means choosing a cloud-based restaurant point-of-sale system that brings best-of-breed solutions together via integrations and maximizes your restaurant's ability to pursue new initiatives such as delivery.

3. Should you choose an in-house or an out-sourced delivery fleet?

This consideration depends on your vision for the future as well as your budget.

Establishing an in-house delivery system is more time-consuming and requires greater up-front costs than simply integrating with third-party apps. However, there are key benefits such as the versatility to evolve as you see fit, marketing freedom, and total brand control.

The advantages of using third-party aggregators include speed, simplicity, new catchment areas, and new customer bases. One potential risk: If they don’t uphold your brand standards and provide the same quality experience your customers have come to expect from you, your reputation could suffer.

Nonetheless, without the right restaurant POS in place, you may not even have the luxury of choosing which option is right for your business, potentially hindering growth.

To help make the best delivery decision for your operation, we recently published, Freedom of Choice: Grow with Innovative POS Solutions and Integration Partners. The resource, citing industry research and independent articles, highlights the importance of integration capability and a diverse “ecosystem” of solution partners.

For more information about Oracle MICROS offerings and integration capabilities, join us in Miami, March 2-4 for Food and Beverage Connect, where we will showcase the latest in POS technology. Watch our 60-second wrap video from FB Connect 2019 to get a taste of what is in store.

If you need information sooner, please visit our website or talk to one of our sales experts now.

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