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The Menu – the latest insights on restaurant technology trends, customer successes, and best practices.

Should Restaurants and Hotels Invest in Mobile Apps?

Shannon Straub
Field Marketing Specialist

We live in a mobile centric world where smartphones and tablets are a part of our everyday lives. The information that we are looking for is made readily available at our fingertips anywhere, anytime.

With thousands of apps for consumers to download, there really is an app for everything. Restaurant operators often ask, “should I invest in a branded app?” Creating an app can be expensive and time consuming, and with so many apps available, do restaurant guests even use them?

The answer is yes, they do. 70% of consumers that have a restaurant or hotel mobile app say that they use that app at least once a week. Our latest report, Get Appy: Do Consumers Use Restaurant & Hotel Branded Apps? shows that a quarter of consumers have at least one restaurant or hotel app, and actually prefer to download a restaurant’s branded mobile app, as opposed to an online food ordering app.

Mobile innovation is a great way to engage with customers and boost return visits. However, before you invest in a mobile app, you should make sure that your POS has the right integration capabilities. Integration plays an important role in food and beverage technology, and having a POS that allows for multiple integrations is key.

The API interfaces offered by Simphony Cloud allow restaurants to extend their POS. From mobile apps that enable loyalty or ordering flexibility, to back office applications that facilitate smoother operational efficiencies, the open nature of the Simphony Cloud platform supports business growth and innovation.

For more information, send us an email at oracle-foodandbev_ww@oracle.com.

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