The Menu – the latest insights on restaurant technology trends, customer successes, and best practices.

Restaurant POS Integration: Partners Are the Key to Growth

Dave Galante
Senior Director, F&B Solutions Management, Oracle

Tackle food delivery aggregators and other game-changers with speedy innovation

If anything is going to remind restaurant operators about technology’s impact, its third-party food delivery. The mind-boggling growth of the service, driven by mobile devices, practically has upended the industry, hammering home a critical point:

You need innovative solutions of your own that provide the power to react to – even anticipate – consumers’ ability to instantly redefine exceptional service.

Today, responding to such marketplace shifts means choosing a cloud-based restaurant point-of-sale platform that brings best-of-breed solutions together via integrations.

To help you make the best choice, we’ve just published, Freedom of Choice: Grow with Innovative POS Solutions and Integration Partners. It’s a helpful resource, citing industry research and independent articles, that highlights the importance of integration capability and a diverse “ecosystem” of solution partners. It also offers a comparison with so-called “all-in-one” POS solutions, pitched by some restaurant POS software providers, that promise simplicity but often result in curbing innovation.

Some of the key takeaways from Freedom of Choice:

  • Nothing is driving the demand for integration more than the explosive growth of third-party food delivery services – a market that’s expected to reach nearly $162 million globally by 2023. The business of food delivery aggregators, such as GrubHub and DoorDash, has been fueled by mobile devices: 77% of the U.S. population own smartphones. These two factors now demand the continuous improvement of delivery order management, making integrations essential.
  • A restaurant POS system must be supported by an ecosystem of diverse solution partners. It’s impossible for anyone to explore every single technological frontier; that’s why it’s imperative to create a network with partners who “eat, sleep and breathe” their respective specialties, ranging from front-of-house to back-of-house to customer-journey applications. Such partnerships enable the delivery of their innovations – and a steady stream of new opportunities – to restaurateurs.
  • Integration is the antithesis of “all-in-one” solutions, which often have significant shortcomings: They restrict choice, increase costs over the long term, and hinder innovation. Especially for growing restaurants, which inevitably will face new business challenges requiring specific best-of-breed solutions, using an all-in-one solution means hurdling obstacles to take advantage of better options.

Delivering dining experiences that net rave Yelp reviews. Creating Instagram-worthy moments. Exceeding guests’ rising expectations. Learn more about the benefits of using the right restaurant POS platform by downloading your copy of Freedom of Choice here or check out page on POS Integrations for Restaurants.

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