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The Menu – the latest insights on restaurant technology trends, customer successes, and best practices.

  • May 26, 2020

Rebuild. Rebound. Reimagine: Restaurant Industry Guide to Phased Recovery

Amber Trendell
Global Head of Marketing, Oracle Food and Beverage

Over the course of the last two months, we have had countless conversations with customers, many of whom describe the current health crisis as more devastating than the financial crisis of 2008.

However, with every story of struggle we were also inspired by the food and beverage industry’s spirit in forging ahead. Its people are resilient, tenacious and passionate. We are artists, entrepreneurs, hosts and technologists. It is this combination of skill and grit that will get us through any disruption.

Most brands will go through three major phases of recovery: rebound, rebuild and reimagine. As we chart a path forward with our customers, we identified specific tools and recommendations for restaurateurs and their teams to help them manage change and prepare their businesses for the next stage.

Our Rebound. Rebuild. Reimagine: Restaurant Industry Steps to Recovery guidebook was developed in collaboration with the Oracle Food and Beverage strategy and solution engineering teams and our extensive partner ecosystem. The guidebook is the culmination of hundreds of hours helping customers quickly pivot to new business models to continue generating revenue, protect their margins and employees, and feed their communities. Each brand will have a different level of engagement in each stage, but the basic principles hold true across the spectrum. We hope you find it useful.

Please keep in mind: Our solution engineers are available to help you design a strategy and action plan to optimize revenue channels, maximize profits, and address reduced footfall. Whether you need to quickly stand up online ordering—like Nordic Fast Food, which launched online ordering and pickup for 150 stores in three weeks—or need help identifying the right delivery partner, we are here to help. Reach us by phone to discuss your unique needs at: US: +1 866-287-4736; UK: +44 207 5626 827; AU: 1300 366 386; LAD: 52 559 178 3146 | chat | or request a call back.

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