The Menu – the latest insights on restaurant technology trends, customer successes, and best practices.

Rappahannock River Oysters

By: Rebecca Foster, Marketing Administrator, Oracle Hospitality

In the evolving food and beverage industry, knowledge truly is power and successful decision-making demands access to financial data, operations data, and customer data.

At Oracle Hospitality, we are proud to be supporting hospitality operators worldwide in their efforts to make more informed business decisions, by

providing the reporting solutions that offer the right data at the right time in the right format.

Rappahannock River Oysters is just one example of a hospitality enterprise that has significantly benefited from using our mobile reporting application,inMotion. The company’s owner, Travis Croxton found that using mobile reporting enabled him to take a step back while also retaining close control of his business - for example, the real-time data capture allows him to analyze how many discounts are offered at any one given time so he can alert managers of suspicious activity.

For Rappahannock River Oysters, mobile technology has elevated operational efficiency and given management a new lease of control. Croxton concedes, “Instead of having to rely on month-end meetings to discuss financials we can look at real-time data, ask real-time questions and make real-time decisions. It’s a very useful tool to have”.

Ultimately, mobile technology is an extremely powerful tool for transforming hospitality businesses into visible, accountable and actionable workforces. It provides fast and immediate access to the daily trading environment, whilst flagging up anomalies, so ineffective procedures can be halted before they affect profitability.

Want to find out more about how Rappahannock River Oysters uses technology to ensure the smooth running of its operations? You can read the full interview in the technology chapter of our free eBook, The Oracle Hospitality Essential Guide to Running a Restaurant.

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