The Menu – the latest insights on restaurant technology trends, customer successes, and best practices.

Partnering for Success in Food and Beverage

Jacqui Dropulic
Channel Manager, Oracle Food and Beverage, JAPAC

Finding a technology partner who understands the dynamic and complex food and beverage industry and the solutions available to address your specific business challenges is critical to your restaurant’s success. Establishing a strong partnership will help you identify the technology and processes you can adopt today to increased profitability, lower costs, and improve operational efficiencies that will drive positive customer experiences. Moving beyond the typical vendor and customer relationship and building a strategic partnership will also help you expand your business, differentiate your organization, and stay current with the latest technologies and trends.

Choosing a vendor for partnership requires careful consideration. You need more than someone selling you a solution; you need a company that is committed to your success and making sure the technology you chose supports the business you are today and where you plan to go in the future. Here are three key benefits of working with a vendor that is also a strategic technology partner:

1.  How your restaurant solutions perform affect your brand, and your brand is your reputation

Aligning with a reputable, trusted, and global solutions provider ensures that you have a solid foundation for success. Working with a partner who understands you, the industry, and the expanding restaurant technology ecosystem can help you anticipate new trends and prepare for the ones that make sense for your business to follow.

When you choose a trend that can further your business, you need your technology to deliver. A strategic partnership with a vendor is only as strong as the solution they provide, which must be feature-rich, purpose-built, easily managed, and well-supported to evolve with market trends quickly. 

2. Building a solution that meets the demands of your business 

Every restaurant environment is different and requires a certain amount of specialization to ensure a proper solution fit. This variation from location to location often leads to the requirement for specific integrations that will allow business owners to blend their new and legacy systems and processes, or critical food service providers like food delivery apps, mobile wallets, and table ordering.

Working with a vendor that offers a core platform that easily integrates with their own peripheral devices as well as third-party devices and applications will give you the freedom and flexibility to build a custom solution tailored to your specific business needs. As a strategic partner, that vendor can also help guide you as to what types of add-ons would benefit you most and provide the ongoing support to ensure the operations and performance of your system. 

3. Support equals success.

A good vendor understands that a supported partner is a successful partner. Access to solution engineers, sales expertise, technical resources, marketing resources, sales intelligence, dedicated partner management, and administrative support are the cornerstones of a robust partner program. The vendor needs to have a partnership strategy in place and view its partners as a vital part of the vendor’s ecosystem who needs to be nourished and maintained.  

The new modernized Oracle Partner Network provides all this and more for our partners. Specific expertise, knowledge, and resources for the food and beverage industry are readily available.

Discover how Oracle Food and Beverage and its cloud-based restaurant POS systems are enabling restaurants to compete today and build a competitive advantage. Enable your clients to deliver fast, efficient service with centralized POS software and hardware, build inspired restaurant loyalty programs, and keep costs under control with restaurant analytics and back-office solutions.

If you are ready to explore a potential partnership with Oracle Food & Beverage reach out via email at oraclehosp_ww@oracle.com, or visit the Oracle partner program portal.

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