The members of the account team at Oracle Food and Beverage have a favorite week of the year, and that week is the Sonic National Convention. This year, we joined more than 3,000 franchisees, store managers, supervisors and crew members in the live music capital of the world – Austin, Texas. The three-day event featured an action-packed schedule of education and fun events, including a vendor trade show.
As Sonic’s MICROS team showcased a variety of solutions. The Oracle booth featured our sleek, rugged and reliable hardware solutions, namely the . Attendees also participated in software demos and learned how to perfect food quality and timing with and . Additionally, Oracle’s best-of-breed audio equipment earned rave reviews from store owners. vendor, the Oracle
Following its acquisition by Inspire Brands in 2018, Sonic is now the country’s fifth-largest restaurant company. Learning more about the acquisition’s significance for Sonic and meeting new faces at the company made the event meaningful for our team. Hearing the announcement of Sonic’s new brand initiative, however, was likely the most exciting part of the week. Already one of the most recognizable American restaurant brands, Sonic unveiled its fresh and modern logo. Check out our shirts to see a sneak peek!
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