Stadiums and venues can now confidently move their food and beverage technology to the cloud, with the launch of Oracle Hospitality Simphony Cloud 2.9. The enterprise point-of-sale platform has been enhanced with new functionality to support major venues, enabling them to take advantage of the benefits of cloud, which include reduced IT costs and complexity, and increased business agility.
The new functionality includes Events Management capability to track revenue and sales by specific events rather than the conventional means of using business dates. Among its many advantages, this feature enables new comparative analysis – for example, event vs. event – and efficient allocation of financial results. In addition, the new Order Information Service accesses the Kitchen Display System (KDS) to provide order-status updates to Simphony Point-of-Sale clients, enabling fans to receive notifications that their order is ready for pickup or out for delivery.
“We are deeply committed to the stadium and venue sector and to enabling venue operators to take full advantage of cloud technology,” said Brett R. Smith, Senior Director of Food & Beverage Solutions Management at Oracle Hospitality. “With Simphony 2.9, operators can confidently transition to the cloud, knowing it can handle the high volumes of transactions that occur at a game, concert or event. This means that stadiums and venues can realize the benefits of cloud – reduced IT costs and faster response to new opportunities.”
Continued improvement is paramount in today’s stadium sector, especially as changing fan demographics and intense competition for entertainment dollars place a premium on attendance. A recent Oracle Hospitality study, The Fan Experience: Changing the Game with Food & Beverage, underscores the better service required at stadiums. For example, U.S. fans, on average, reported that they would spend an additional $20 for food and beverage if wait times were cut in half – representing a 43% increase in typical spend per party. Simphony 2.9 focuses on converting such challenges into revenue opportunities.
The new Events Management feature supports multiple tasks, including the following:
• Tracking financial data by event allows operators to see results for a concert, game, catering function or any other event with a specific start and end.
• Tracking different events, occurring simultaneously, in independent fashion helps ensure proper allocation of financial results.
• Categorizing by type allows comparison of stadium performance during different events (i.e., concert vs. football game). Similarly, comparisons of “subtype” – venue performance during the appearance of a particular team or performer – also are possible.
Order Information Service is designed for integrators, such as mobile application developers, who need information from KDS and Simphony point-of-sale clients. This component can perform tasks such as:
• Provide confirmation of placed orders
• Provide an order’s production status from KDS
• Deliver notifications when an order is available for pick up or out for delivery
In addition, Simphony 2.9 is fully integrated with Oracle Hospitality Venue Management and Suites Management, used throughout North America by Oracle’s stadium and arena customers. The integration enables these customers to fully utilize Simphony 2.9’s point of sale capabilities while managing inventory and game-day accounting, and overseeing luxury suites operations, respectively.
Brett Smith concluded: “Many venues are modernizing their operations and cloud technology is the best way to remain more focused on creating the best fan experience while focusing less on IT. Oracle Hospitality provides a seamless feature-rich solution at every service point in a venue. There are no trade-offs and no startup growing pains - everything has been time tested.”
About Oracle Hospitality
Oracle Hospitality brings 35+ years of experience providing industry-leading technology solutions to sports and entertainment venues worldwide. Oracle Hospitality Simphony Cloud provides stadium and venue operators with a world-class food and beverage solution, enabling operators to deliver an efficient and innovative fan experience throughout their venue. The platform includes point-of-sale, as well as inventory, kitchen and loyalty management, and third-party integrations for in-seat ordering and more.
Additionally, Oracle Hospitality’s robust hardware is specifically designed and built to withstand the rugged sports and entertainment environment. Options include the new Workstation 6 Series and E-Series tablets.