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The Menu – the latest insights on restaurant technology trends, customer successes, and best practices.

North Queensland Stadium Puts Oracle MICROS Simphony Point of Sale into Play for Concession Action

Josh Franklin
AVP JAPAC Sales, FBGBU

Australia’s newest sports and entertainment venue, North Queensland Stadium, has chosen Oracle as its food and beverage technology partner to deliver fast service and payment options so patrons never miss the action.

Preparing for major events such as the Elton John concert and becoming home to the NRL’s North Queensland Cowboys in 2020, the stadium aims to deliver the ultimate fan experience. To achieve its goal, North Queensland Stadium will put into play 164 Oracle MICROS Compact Workstation 310s and 15 Oracle MICROS tablets, extending the Oracle MICROS Simphony Point of Sale (POS) platform across its 29 food and beverage outlets, three corporate experience bars and additional concession stands needed for special events.

Digital menu boards will integrate with the Simphony POS system to display concession choices, giving the stadium the flexibility to change menu items easily – depending on the event and preferred dining options of the expected audience.

With a seating capacity of 25,000 and the ability to accommodate up to 40,000 patrons for concerts, North Queensland Stadium has been designed to meet guests’ evolving entertainment needs. Partnering with Oracle for the latest technology solutions is integral to its efforts to offer exceptional fan experiences that keep guests coming back.

In addition, the Oracle MICROS Simphony POS platform can easily integrate with other systems, enabling it to continuously evolve to meet guests’ changing needs and support growth, especially as the stadium and surrounding area expand.

Technology is changing every aspect of sport and entertainment, and the game-day experience for fans is no exception. Stadiums are striving to provide a greater spectacle at live events, with more entertainment and enhanced enjoyment of games and concerts. Food and beverage play a critical role in this endeavor. An Oracle study of more than 2,000 sports fans from the U.S., U.K., Germany, Australia and Canada found that 94 percent of patrons buy food and beverages while at sporting events, and 58 percent said they would buy more if they didn’t have to wait in lines. 

Click here to download the full report to discover what fans really want.

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