The Menu – the latest insights on restaurant technology trends, customer successes, and best practices.

Cape Cod’s Corner Store Rebounds with Integrated Online Ordering

Amber Leith
Head of Global Marketing

“Oracle Food and Beverage's Complimentary 5-Point Assessment has completely turned our situation around. Not being able to have our customers come into stores has been a difficult adjustment for us, but with our new integrated online POS system for ordering , Oracle has helped us find our feet again.” --Steven DeLeonardis, Restaurant Owner, Corner Store

Since opening Cape Cod’s Corner Store in 2005, owners Steven and Jim have been consistently busy. The couple built a successful restaurant business and an amazing Fresh, Fast and Fun community, uniting locals and Cape Cod holiday-makers through a shared love of food and unique spin on custom crafted burritos.

The popularity of Cape Cod’s two-location business regularly results in traffic-blocking queues. It was this level of success at their Orleans and Chatham stores that led owners Steven and Jim to begin preparations for a third location set to open summer 2020. As with many independent restaurants, the company saw business grind to a halt in March 27, putting much of the planning on pause and attention on keeping the businesses running in the face of stay-at-home orders.

Recovering Lost Revenue with Integrated Restaurant Technology

The business trialed phone orders and curbside pick-up for a short period of time but quickly realized that this method wouldn’t allow them to handle daily order volumes. Even with multiple phone lines open, the lengthy process of staff entering an order by hand for each customer was inefficient.

Customers experienced long hold times and difficulty getting through to place orders. The extra staff required to attend the phones also drove labor costs up. Between concern for staff and customers' well-being, and off-premises operations being cumbersome and time-consuming, The Corner Store entered an almost two-month hibernation period.

This story is like many we heard over the past several months. No one expects to completely change their primary trading channel overnight. Often brands do not believe they have the infrastructure needed to seamlessly pivot to an off-premises service model, but, with an open API many do.

Reimagining Restaurant Customer Interactions 

The Oracle Food and Beverage solution engineering team conducted a complimentary assessment of the Corner Store’s off-premises operations and identified multi-channel ordering options to improve service. The decision was made to partner with online ordering system for restaurants ordering platform Table Up. Utilizing this restaurant POS integration, the business has been able to offer a fully integrated online ordering experience. Guests can place, or schedule orders for take-out online as an extension of Corner Store’s website allowing for a consistent brand experience across all channels. In addition, this approach has enabled them to avoid commission fees required by third party aggregators, effectively preserving profit margins.

Reconnecting with Online Ordering

Opting for an online ordering system for restaurants with Oracle MICROS Simphony’s POS integration ecosystem has enabled Corner Store to speed up service, reduce manual processes, send orders automatically to the kitchen for preparation, and ultimately offer a fully integrated and contactless experience. Corner Store has also been able to capture guest preferences and information for future marketing and loyalty initiatives, resulting in better customer service.

Steven and Jim truly embraced what it takes to expand sales channels and take a restaurant business online. The couple didn’t compromise on the unique experience of their stores, or the extensive menu which is a key aspect of their brand experience. No detail was missed as they worked tirelessly to ensure their online menu reflected the character of their brand. Spending the extra time to ensure their menu was perfect paid off tremendously with their customer base in the long run. They received several compliments from customers thrilled at the stores’ level of commitment to maintaining their extensive ordering options when pivoting off-premises. We know from recent research that menu parity ranks high with consumers when it comes to takeout satisfaction. In fact, 30 percent of consumers stated inconsistency with online and on-premises menus is the top reason for a negative takeout experience.

Reimagining Your Restaurant Technology Strategy

Our solution engineers have expanded upon their initial off-premises assessment to include P&L performance and off-premises channel optimization based on current restaurant analytics and future scenarios. Request a complimentary rebound assessment by phone: US: +1 866-287-4736; UK: +44 207 5626 827; AU: 1300 366 386; LAD: 52 559 178 3146) | chat | or request a call back.

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