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The Menu – the latest insights on restaurant technology trends, customer successes, and best practices.

How to Launch a Restaurant Loyalty Program Built for Growth

Chad Rupert
Solution Manager - Payments

Everybody loves a discount, especially when it’s for their favorite restaurant. Restaurant Loyalty Programs are the perfect way to thank and reward return customers while encouraging future business and success. Whether you are looking to start a restaurant loyalty program for a large enterprise or a small independent operation, these three steps will help you launch an effective program that will boost the growth of your restaurant.

1) Go With a Digital Restaurant Loyalty Program

Paper loyalty cards limit your reward options, are easily lost or forgotten, and don’t allow for much customer engagement beyond the punch or stamp of a card. In our digital world, paper loyalty cards have become an out-dated practice that a modern app-based approach can easily replace. Digital loyalty programs are a far superior method for storing rewards and points. Not only do loyalty apps create a clear and accessible platform for customers, but they can also cache data and spending habits in one centralized location. You can use this information for targeted promotions, which will allow you to better connect the right offer to the right customer at the right time.

2) Balance Restaurant Revenue & Customer Demand

Before launching a new loyalty program, you will want to make sure that you have thought through the structure and strategy of your reward system. While you want the program to be worthwhile for your customers, you also want the program to benefit your business. Find out what your customers want and deliver rewards that align with their needs with results that still build your business’ bottom line.

3) Measure Restaurant Loyalty Success

You will get the most out of your restaurant loyalty program when it is integrated with your restaurant point-of-sale (POS) system. Your POS system can generate restaurant analytics reports with valuable data and insights, so you can measure your program’s success and make changes as needed. If your company offers discounts, promotions, or rewards, a cloud-based restaurant POS system can inform you in real-time whether or not your programs are generating a return on investment, so that you do not end up losing money.

There has never been a more important time to launch a successful restaurant loyalty program as customers seek to enjoy great food and experiences. Digital-based loyalty programs are simple to use, create easily redeemable rewards, and help you create offers that are timely and relevant to your customers.

To learn more about Oracle MICROS Restaurant Loyalty Programs, visit our Oracle MICROS Gift and Loyalty page. To follow food and beverage industry news, subscribe to our blog!

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