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The Menu – the latest insights on restaurant technology trends, customer successes, and best practices.

How much do baseball fans spend on food and drink?

Spring is finally here and with that, America’s pastime is back in full swing – the MLB 2019 season has officially begun!

A ballgame wouldn’t be a ballgame without peanuts, hot dogs and beer. In fact, according to a study that we’ll be publishing shortly:

  • 72% of US sports fans always or usually purchase food at games
  • $42 is the average amount that each fan spends per game – higher than any other country that we surveyed

Keeping fans happy is a challenge for the stadium operators. How do you feed thousands of people who want to watch the action and not stand in line? Our survey found that:

  • 59% of fans said they would spend more on concessions if their wait time were cut in half
  • Fans ranked the ability to stay in their seat as being the most important way stadiums could improve their food and beverage experience

In stadiums deploying Oracle Food and Beverage technology, fans are served at top speed with fully integrated cloud point-of-sale and state of the art hardware, like the compact and versatile Oracle MICROS Workstation 310, or mobile POS on the hearty Tablet 720, and easy to use self-service kiosks. In addition to this, Oracle leads the market in back office tools for stadiums, with options for Venue Management, Reporting & Analytics, Data Science, Inventory Management and so much more.

The Oracle team has had a busy week helping teams prepare for one of the most important days of the year, and are ready to enjoy the rest of the season. Check out just a few of the amazing venues powered by Oracle Food & Beverage:

Oracle Pride at Busch Stadium, St. Louis, MO.

Enjoying the game at Petco Park, San Diego, CA.

Getting ready for the big game at Marlins Park, Miami, FL.

Enjoying the great American past time at Great American Ballpark in Cincinnati, OH.

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