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Europa-Park Continues to Drive Growth Using Oracle Simphony Cloud and Suite 8

Europa-Park lies at the very heart of Europe between the Black Forest and the Vosges, and is commonly referred to as one of the world’s most beautiful resorts. Their journey began back in 1995, and since then more than 90 million people from all over the world visit the park to enjoy the 100+ attractions, and five (almost 6) award winning, themed hotels. Europa-Park is so much more than a theme park & resort for families, the Ammolite restaurant for example, found just next to the hotel Bell Rock, holds two Michelin stars – the first theme park restaurant in the world to achieve this accolade.

The Europa-Park resort is spread out over almost 100 hectares, and with plans to open a brand new waterpark, as well as a Scandinavian inspired hotel boasting a 650 seater dining room, it is essential that their operating solution can keep up. The park currently uses Oracle Hospitality Simphony Point of Sale Solution and *Suite 8 (*only available in EMEA and JAPAC) because of their ability to seamlessly integrate with one another. Arne Weinmann, the Beverage Director of Europa-Park explains, “We needed a purer system that fits to our size and is able to manage several revenue centres”. Arne goes on to explain that they particularly love the benefits of the Multi Property function of Oracle Cloud, where Europa-Park can manage their five hotels with 4500 beds, and over 1000 employee records all on one central data base. A key component of a successful business is the ability to gather rich and valuable data across all their activities, no matter how diverse they are. Thanks to Oracle Hospitality Reporting and Analytics, Arne explains that “it’s become really easy and fast to track our sales and track our data.”

With over 19 restaurants and bars across the resort, and plans to open up a brand new 650 seated restaurant, Europa-Park naturally faces many challenges. Arne explained to us how they have started to use the Oracle MICROS 720 tablet, he especially liked the powerful battery, than can easily be switched during service - perfect for any busy restaurant. Using the Tablet 720, the service team are able to make the order at the table, which is then sent electronically through to the kitchen for the chefs to start working on straight away, eliminating the need for staff to re-enter any orders at a separate POS. Europa-Park uses 120 Oracle workstations and 20 Tablet’s, but thanks to Oracle technology, saleability is not a problem as Arne explains, “After we changed to Oracle Simphony we had no more worries for further expanding, Oracle Simphony is built for growing businesses.”

Europa-Park also use Oracle Suite 8, a tool that combines all hotel processes onto a single software solution. Michaela Doll-Lämmer explains to us that Suite 8 “really helps us to focus on our guests”. Michaela goes on to explain how they used to struggle to manage all five hotels in one system, but thanks to Suite 8 this is no longer a problem. Europa-Parks various seasonal decorations and the large number of diverse and colourful events throughout the year, makes them a one-of-a-kind destination, and so the importance of a positive and personalised customer journey to match this experience is paramount. Luckily, Oracle Suite 8 helps Europa-Park achieve this, covering reservations to housekeeping all the way to sales and marketing – Happy Holiday’s from Oracle!

If you enjoyed reading this blog about the fantastic Europa-Park resort, watch the full video customer story, or alternatively, place an inquiry or email oraclehosp_ww@oracle.com if you would like to start your Oracle journey.

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