New survey shows consumers plan to splurge on catered meals and give the gift of food this holiday season, from cocktail kits to sauces from local establishments
The 2020 holiday season may not offer the same gatherings, parties and hoopla of years’ past, but diners are making sure it is still filled with amazing food. A new survey from Oracle Food and Beverage found that 60% of respondents plan to stay at home during the holidays, and 42% are considering ordering their holiday meals from a local restaurant. Nearly half (48%) of respondents also said they are likely to buy gift cards from a local independent restaurant.
“This is a challenging time for both consumers and businesses. People are looking to make their holidays special, and plan to do that with takeout and meal kits from a favorite local restaurant,” said Simon de Montfort Walker, senior vice president and general manager, Oracle Food and Beverage. “It’s encouraging to see consumers continue to rally and support local businesses, with many planning to purchase merchandise, specialty items and gift cards as holiday gifts.”
The survey, conducted by Untold Insights on behalf of Oracle Food and Beverage, polled 502 consumers in the United States in November 2020 about their dining and gifting plans for the holiday season.
Nearly a half (48%) of consumers are looking to pre-made/catered dinners, meal kits and takeout for their holiday meals.
“With holiday traditions disrupted and people dining in smaller groups, they are looking to for inspiration and want to try something new,” added de Montfort Walker. “Consumers are showing an increased appetite for skipping big meal prep to order in or experiment with meal kits.”
With travel and larger gatherings constrained due to the pandemic, gift cards are a popular choice. Three quarters of all consumers are considering restaurant gift card purchases this year.
In addition to gift cards, consumers are looking to bring their favorite restaurant faire to friends and family this holiday season.