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Five Reasons to Move Your Customer Communication to the Cloud Today

Bryan Burr
Senior Product Strategy Manager, Oracle Financial Services

Faster. Easier. Cost-effective. Impactful.  These are the goals of every financial institution as it manages its burgeoning customer communication requirements. Instead, firms are mired in communication complexity, whether presenting customers with a new offer, delivering monthly statements, or serving up time-sensitive, event-driven information. It doesn’t have to be this way when financial institutions look to the cloud. We offer five ways that moving to the cloud can help firms transform and elevate their customer communication programs.

  1. Communicate more effectively

    In the digital era, customers increasingly expect near real-time communication delivered via channels where they spend their day. This capability also presents a valuable opportunity to boost growth by establishing communication earlier in a customer’s decision process. Legacy communication platforms with limited flexibility and personalization capabilities present barriers.

    Having a single, cloud-based solution for communication increases customer engagement. Oracle Financial Services Communication Cloud Service delivers one solution for all communication. It features seamless integration using open standards, simple data population, streamlined rule-driven assembly, and effective data management. Financial services organizations can quickly achieve full personalization for all communications. Content can be incorporated that is relevant to each customer and leveraging existing communications to promote relevant additional products and services.
  1. Achieve ultimate flexibility

    Firms are looking for faster, easier, and lower risk paths to modernization. The cloud clears the way. Organizations can choose their starting point. They can transition select business-focused projects to Oracle Financial Services Communication Cloud Service without making the difficult decision to shift all assets and projects at once. Firms also avoid significant upfront investment—and can see results before committing to more extensive, higher-stakes projects or determining which projects should remain on-premises. Oracle Financial Services Communication Cloud Service is built to enable cloud migration over time—and can be automated through open APIs.
  1. Reduce compliance risk

    The financial services industry is responsible for adhering to a growing number of regulatory requirements. The cost of non-compliance can be steep—encompassing fines, legal fees, and lost credibility. Legacy communication platforms lack the agility to respond to ever-changing compliance requirements and limit content reuse and control.

    Through a data-driven, automated approach, Oracle Financial Services Communication Cloud Service helps to ensure and simplify compliance. It features an online business-focused interface for ease of use, as well as a centralized library of content for rapid response. It also enables version control, design and content segregation, and decentralized template management.
  1. Cut costs today

    Financial services institutions are focused on cost reduction like never before—and cloud platforms help facilitate innovation and future growth while keeping costs in check.

    Oracle Financial Services Communication Cloud Service is a single platform solution that delivers faster time to value. It features rapid provisioning, integrated services, and ready-to-use accelerators. It offers a direct cost-to-output ratio and no infrastructure costs or maintenance, enabling organizations to embrace an OPEX versus CAPEX model. Financial institutions can scale up and down as needed—avoiding any over-investment in infrastructure and only purchasing what is required. The service dynamically scales to meet the demands of predictable and unpredictable communication spikes—whether monthly statement distribution or event-driven correspondence.
  1. Automate modernization

    Traditional systems were not built to meet today’s ever-changing customer requirements and regulatory environment. The cloud supports “forever” modernization without risk and business disruption. Oracle Financial Services Communication Cloud Service is ready to use—no programming customization—with a painless, continuous upgrade path.

Recent events have illustrated the importance of business agility. This need for flexibility permeates the enterprise, including the communication function. The cloud offers a faster and smarter path forward to more effective, agile, and cost-efficient customer communication. Begin the journey today with Oracle Financial Services Communication Cloud.

To learn more, feel free to message me to explore more or have a conversation.

For more information, please visit:
Oracle Financial Services Communication Cloud Service: oracle.com/fscommunicationcloud
Oracle Financial Services: oracle.com/financial-services

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Comments ( 1 )
  • Andy Little Friday, October 23, 2020
    This seems like a great addition to the Oracle services stack - I am excited for the future in this space!
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