Thursday Apr 03, 2014

ROI of Exalogic & Exadata: Q&A with Forrester and Oracle

On March 28, Oracle and Forrester hosted a joint webcast titled "The Total Economic Impact of Oracle Exadata and Oracle Exalogic", an overview of Forrester's ROI study at Oracle customer SquareTwo Financial. In case you missed it, you can view the webcast on demand at:

http://bit.ly/1qynGZr

For easy reading, here's the Q&A from the webcast, slightly edited for clarity.

What's the difference between Exalogic and Exadata, and why do I need two systems?
Oracle Exalogic is the best platform for Middleware, Applications and a great consolidation platform while Exadata is a the best platform to run Oracle Databases. A company looking for the best performance and ease of management of their solution can benefit the most by using both these platforms together.

Is it good for small/mid- size business?
Yes there definitely small to midsize companies using these systems. I wouldn't recommend them to tiny companies, but if you need need to scale Oracle apps or databases they are very helpful.

Is it better than the IBM i platform?
We have many customers who went through extensive evaluations across various vendors, including IBM, and decided to move to Oracle’s engineered systems, Oracle Exalogic and Oracle Exadata (hardware and software optimized to work together) based on various benefits they saw in performance, ease of management, ROI, TCO etc.

Both of them can reside on same hardware?
If you mean multiple applications, then yes. You can take advantage of the virtualization capabilities to run even hundreds of different apps on the same box.

Who are Oracle's main competitors in this segment, in terms of technology used by customers?
Probably the only company with similar products is IBM. However there are important differences between the Oracle and IBM products.

What about HP? Your first Exadata machines were built by HP right?
That's correct, the first Exadata machines were built by HP. Now HP has some converged infrastructure systems that they sell, but they don't have optimizations for databases or applications.

Is it hardware or software which differentiate Exadata and Exalogic?
In discussions with companies using Exadata and Exalogic, they said it is the combination of both software and hardware in a preconfigured (optimized) solution that was the real differentiator.

Do customers run Exalogic in a virtual environment?

There are many customers running Exalogic in a virtual environment and taking advantage of the benefits these systems have to offer.

Wednesday Oct 31, 2012

Webinar: Meeting Customer Expectations in the New Age of Retail

Webcast Date: Thursday, November 8, 2012
Time: 10am PT/ 1pm ET


The retail market has expanded into the online, mobile, and social worlds. But the key to success hasn’t changed since the days of traditional, brick-and-mortar business. It’s still about service. A successful retailer today in omni-channel customer engagement must be able to deliver quality service that meets customer expectations.

For many retailers, Oracle Web commerce applications help them achieve that success, allowing them to market, interact, and transact across multiple channels in a predictable, consistent, and personalized manner. Join us for this Webcast, and learn what Oracle applications can do for your business.

In this session, we will discuss:
  • The significance and dimensions of modern omni-channel customer experience
  • The Oracle Commerce platform
  • Real-world examples of business value derived by running customer-facing applications on Oracle Engineered Systems
Register today

Speakers:

Sanjeev Sharma
Principal Product Director, Oracle Exalogic,
Oracle



Kelly Goetsch
Senior Principal Product Manager, Oracle Commerce,
Oracle



Dan Conway
Senior Product Manager, Oracle Retail,
Oracle



Monday Oct 15, 2012

2012 Oracle Fusion Middleware Innovation Awards for Oracle Exalogic

Companies from around the world were honored for their innovative solutions using Oracle Fusion Middleware. This year’s 27 award winners, representing 11 countries and a wide span of industries, wowed the judges with a range of projects across eight product categories. 4 awards were given out to customers who demonstrated innovative application of Oracle Exalogic for their mission-critical applications.

Below is an overview of the 4 businesses that won the Oracle Fusion Middleware Innovation Award for Oracle Exalogic this year.

Company: Netshoes
About: Leading online retailer of sporting goods in Latin America.
Challenges:

  • Rapid business growth resulted in frequent outages and poor response-time of online store-front
  • Conventional ad-hoc approach to horizontal scaling resulted in high CAPEX and OPEX
  • Poor performance and unavailability of online store-front resulted in revenue loss from purchase abandonment

Solution:
Consolidated ATG Commerce and Oracle WebLogic running on Oracle Exalogic.
Business Impact:
Reduced abandonment rates resulting in a two-digit increase in online conversion rates translating directly into revenue up-lift

Company: Claro
About: Leading communications services provider in Latin America.
Challenges:

  • Support business growth over the next 3  - 5 years while maximizing re-use of existing middleware and application investments with minimal effort and risk

Solution:
Consolidated Oracle Fusion Middleware components (Oracle WebLogic, Oracle SOA Suite, Oracle Tuxedo) and JAVA applications onto Oracle Exalogic and Oracle Exadata.
Business Impact:
Improved partner SLA’s 7x while improving throughput 5X and response-time 35x for  JAVA applications

Company: UL
About: Leading safety testing and certification organization in the world.
Challenges:

  • Transition from being a non-profit to a profit oriented enterprise and grow from a $1B to $5B in annual revenues in the next 5 years
  • Undertake a massive business transformation by aligning change strategy with execution

Solution:
Consolidated Oracle Applications (E-Business Suite, Siebel, BI, Hyperion) and Oracle Fusion Middleware (AIA, SOA Suite) on Oracle Exalogic and Oracle Exadata
Business Impact:
Reduced financial and operating risk in re-architecting IT services to support new business capabilities supporting 87,000 manufacturers

Company: Ingersoll Rand
About: Leading manufacturer of industrial, climate, residential and security solutions.
Challenges:

  • Business continuity risks due to complexity in enforcing consistent operational and financial controls;
  • Re-active business decisions reduced ability to offer differentiation and compete

Solution:
Consolidated Oracle E-business Suite on Oracle Exalogic and Oracle Exadata
Business Impact:
Service differentiation with faster order provisioning and a shorter lead-to-cash cycle translating into higher customer satisfaction and quicker cash-conversion

Check out the winners of the Oracle Fusion Middleware Innovation awards in other categories here.

Tuesday Sep 25, 2012

Supercharging the Performance of Your Front-Office Applications @ OOW'12


You can increase customer satisfaction, brand equity, and ultimately top-line revenue by deploying  Oracle ATG Web Commerce, Oracle WebCenter Sites, Oracle Endeca applications, Oracle’s  Siebel applications, and other front-office applications on Oracle Exalogic, Oracle’s combination  of hardware and software for applications and middleware.

Join me (Sanjeev Sharma) and my colleague, Kelly Goetsch, at the following conference session at Oracle Open World to find out how Customer Experience can be transformed with Oracle Exalogic:

Session:  CON9421 - Supercharging the Performance of Your Front-Office Applications with Oracle Exalogic
Date: Wednesday, 3 Oct, 2012
Time: 10:15 am - 11:15 am (PST)
Venue: Moscone South (309)

Monday Sep 24, 2012

NINTENDO, CLARO and ALLEGIS GROUP @ Oracle Open World 2012 Conference Session (CON9418): The Business Case for Oracle Exalogic: A Customer Perspective

 Are you looking to deliver breakthrough performance for packaged and custom  applications? For many front-office applications such as Oracle WebCenter Sites, Oracle Transportation Management, and Oracle’s ATG and Siebel product families,  improved  performance leads directly to greater revenue or cost savings from the business - a  compelling  proposition. For back-office applications, improved performance has tangible benefits  in terms of  footprint reductions. For all applications, Oracle Exalogic and Oracle Exadata provide an engineered solution that provides shorter time to value and lower operational costs.

[Excerpt from Mohamad Afshar's Blog]

The customers presenting include:

1. Claro is part of America Movil with some 313 million subscribers. When Claro talk about growth they mean 100% increase in transactions a year, or more! Sandro Trindade Araújo will talk through how Claro moved to Exalogic for their Value Added Services Application and achieved a 3 month ROI!

2. Allegis is a staffing company and as staffing companies do, tends to run very large payrolls, getting ever bigger! Guy Myers will talk through how Allegis is managing the problem of keeping ever tighter processing windows with Exalogic.

3. Nintendo, well not much really to say, Wii! Dave Tempero, Chief Architect at Nintendo will talk through what they are getting up to with Exalogic and Exadata as part of a new project. Although he may not share anything more than the project being new, he will share some perspectives on why it makes sense to deploy new projects running Oracle and ISV applications on Exalogic.

4. Cognizant's growth has been nothing short of astronomical. With growth come challenges related to ensuring adequate training for employees. In this session Aaron De Los Reyes will talk through how Cognizant deployed Exalogic for their E-learning application running internally. Some of the headlines include getting rid of 70 P-series servers with 1 Exalogic one, a 90% reduction in trouble tickets and 8x increase in capacity for compute node / server and a 4x improvement in response times for end users

Hear senior business leaders from Nintendo, Claro and Allegis Group discuss how the business value of  leveraging Oracle Exalogic at the following conference session at Oracle Open World 2012:

Session:  CON9418 - The Business Case for Oracle Exalogic: A Customer Perspective
Date: Monday, 1 Oct, 2012
Time: 1:45 pm - 2:45 pm (PST)
Venue: Moscone South (306)

Saturday Sep 22, 2012

BOEING, EA and UNDERWRITER LABS @ Oracle Open World 2012 General Session (GEN9504): Innovation Platform for Oracle Apps, including Oracle Fusion Applications

 What does it take to deliver social, mobile, cloud and business analytic      capabilities? Oracle Fusion Middleware is the leading innovation platform for today’s new    business  applications and the building-block of Oracle Fusion Applications.  Join Amit Zavery,  Vice President of Fusion Middleware Product Management discuss Oracle Fusion  Applications’ architecture and the strategy roadmap for Oracle Fusion Middleware.

Underwriter Laboratories is the world’s leading provider of product safety and certification testing services.  To support its business growth from $1B to $5B in the next 5 years Underwriter Laboratories is undergoing a major business transformation. Underpinning Underwriter Laboratories's growth plans and associated business transformation is a major Datacenter Modernization effort to consolidate its existing Oracle Applications (E-Business Suite, Siebel CRM, BI etc.) and middleware components (Oracle SOA Suite, Oracle AIA etc.) on a standardized application platform. Underwriter Labs has identified Oracle Engineered Systems (Exalogic and Exadata) as the cornerstone of its Datacenter Modernization endeavor which will eventually support 10,000 employees, 87,000 manufactures and 600,000 catalog items. 

Hear senior business leaders from Boeing, Electronic Arts and Underwriters  Laboratories discuss how their organizations are leveraging Oracle Fusion Middleware and  Oracle Applications to improve productivity, lower IT costs and lay a  foundation for business  innovation at the following general session at Oracle Open World 2012:

Session:  GEN9504 - General Session: Innovation Platform for Oracle Apps, Including Oracle Fusion Applications
Date: Monday, 1 Oct, 2012
Time: 10:45 am - 11:45 am (PST)
Venue: Moscone West (3002 / 3004)

Friday Sep 21, 2012

HYUNDAI @ Oracle Open World 2012 General Session (GEN9449): Engineered Systems - From Vision to Game-Changing Results

 Why do data centers still demand an “assembly required” approach?
 This necessity  proves costly and complex, forces customers to deal with a wide range of vendors  for each  application, and fails to deliver performance optimization for application and data  workloads. 

Oracle believes that systems (just like automobiles) should be designed and engineered “at the  factory” with the goal of reducing customers’ costs and complexity and delivering extreme performance, reliability, availability, and simplicity with a higher degree of automation. 

Hyundai Motor Company was founded in 1967 and since then has become a global brand in the automotive industry. Hyundai Motor Company’s was looking for a solution to manage its intellectual capital by capturing and facilitating re-use of knowledge of its thousands of employees. To achieve this Hyundai Motor Company set out to build a centralized document management platform that will allow its 30,000 knowledge workers to collaborate by sharing documents in a secure manner, anytime, anywhere. Furthermore this new knowledge management platform would bring about significant improvements in employee productivity. 

Hear senior business leaders from Hyundai speak about the role and benefits of running their knowledge management platform on the Oracle family of engineered systems at the following general session at Oracle Open World 2012:

Session: GEN9499 - General Session: Engineered Systems—From Vision to Game-Changing Results
Date: Monday, 1 Oct, 2012
Time: 1:45 pm - 2:45 pm (PST)
Venue: Moscone West (2002 / 2004)

Wednesday Sep 19, 2012

OOW12: Focus On Oracle Exalogic

Oracle Open World 2012 is around the corner and we have 36 sessions covering Oracle Exalogic from a technical, business and product strategy perspective.

To make sense of the madness and help you plan your itinerary here is the consolidated list of sessions:

Note: To get the most up-to-date list of Exalogic sessions at OOW, click here.

Saturday Jul 14, 2012

Oracle Exalogic in Higher-Education: Virtual Learning Environments

[Re-posted from blogs.oracle.com/applicationplatform]

In the quest to become the leading education institutions of choice  and draw world-class academic and student talent forward-thinking universities continue to embrace and evolve ICT to further their agenda in learning, teaching and research. However the global and domestic financial and operating environments impacting universities have grown increasingly challenging applying increased pressure in two ways.

  1. From a revenue perspective, the potential of a second global financial crisis looms large, with the potential to trigger yet another global recession. While education sector has been less affected by economic cycles in the past, the unprecedented level of economic turmoil that exists today makes it difficult to anticipate the revenue ramifications.
  2. From a cost perspective, further globalisation has greatly increased the competitive nature of the higher education sector, especially so due the boom in demand for education services and proliferation of education providers in emerging markets.
So how are leading universities preparing themselves to respond to this challenge and what sort of transformation are they hoping to realize?

Integral to achieving their goal of attracting top student talent is being able to provide outstanding student experience. While enhancing the campus based experience is still very important, universities are increasingly looking to augment physical campus based learning with virtual, online delivery of educational programs and services.

To offer students an engaging, stimulating and fun environment for learning universities have invested in a range of Information and Communication Technologies (ICT) at the core of which is the Student Portal, the Learning Management System and Student self-services such as IT help-desk etc. Periodically universities need to undertake a major refresh of these applications to deliver the next generation, collaborative and mobile learning experience. In addition to this, back-office university information systems must support seamless and cost effective access to information for decision making, and transactional services. Universities increasingly want to deliver shared services in collaboration with other institutions. As such universities are refreshing their back-office finance and resource planning applications with to ensure they can drive efficiency in their critical budget planning and operations processes.

Now there are many other applications universities rely on to manage their infrastructure, administrative services, alumni services and so on. A key challenge facing universities in their large-scale application modernization efforts is that upgrading to modern applications places further demands on data-centre infrastructure include storage, compute nodes and networking gear. Not to mention, refreshing the data-centre infrastructure entails integration risk due to multi-vendor procurement, testing, tuning and optimization. 

An approach to IT that worked well in the past centered around plugging the gaps in desired capability and driven by ad-hoc requests. However the sustainability of that approach is becoming a real impediment to optimizing CAPEX and OPEX budgetary controls given the woes of infrastructure fragmentation. As such universities are now standardizing their infrastructure and consolidate core applications on an open standards based environment. This is what is shifting their thinking towards engineered systems from Oracle including Oracle Exadata for the data tier and Oracle Exalogic for the middle tier.

Broadly speaking, there are primarily 3 factors why Oracle Exalogic has become the logical choice of running business applications for higher education institutions:

Firstly, Oracle Exalogic has enabled universities to accelerate the go-live time for application modernization by providing a pre-integrated, pre-tested, pre-optimized and pre-tuned infrastructure that enables end-to-end apps-to-disk management.

Secondly, Oracle Exalogic has allowed universities to consolidate application workloads, thus reducing the number of physical servers and further improving data-centre density through virtualization. This has brought cost savings in terms of software licenses, maintenance and energy consumption.

Thirdly, Oracle Exalogic and Oracle Exadata have allowed universities to shift towards a private cloud platform model for metering and charging computing resources as multi-tenant services, effectively transforming their IT from a cost-center to a profit-center.

Find out more, at the upcoming Exalogic Elastic Cloud 2.0 Launch.

Friday Jul 13, 2012

Oracle Exalogic in Retail: e-Commerce

[Re-posted from blogs.oracle.com/applicationplatform]

Like is the case with most fast-growing business, rapid growth itself creates certain challenges from an operational perspective and this is truer than ever in the e-commerce space. Today, consumers increasingly want a more sophisticated online shopping experience including higher degree of personalization, real-time promotions and guided purchase journeys. Yet consumers are becoming increasingly impatient and highly intolerant of the slightest of delays.Thus online retailers can no longer afford to have system outages or down-times or poor response times even during periods of peak demand.

In our conversations with online retailers there exists a unanimous consensus that, in even in online retail, shopping experience symbolizes value, quality and trust. As such online retailers are expected to move beyond simply delivering on their promises to consumers to exploring ways to exceed consumer expectations. Online retailers are trying to drive improvements in their online operations across three dimensions:

  1. Deliver a superior online shopping experience to their customers in terms of application response time.
  2. Eliminate down-time of their e-commerce applications with fault-tolerance at each layer of the IT stack including storage, networking, servers, operating systems and application server.
  3. Do more with less. Retailers recognize that their core competence is online retailing and not building or assembling high-performance data-centre infrastructure. Thus retailers want to simplify their IT infrastructure in terms of manageability and OPEX by running their applications on fewer yet faster systems.

From an IT perspective the quest to deliver superior online shopping experiences by adding newer online services comes down to improving throughput and mitigating outages. Broadly speaking, there are primarily 3 factors why Oracle Exalogic has become the logical choice of running business applications for online retailers:

Firstly, perhaps most importantly, the primary metric of success for online retailers is “Conversion Rates” i.e. percentage of site visits translating into sales. With Oracle Exalogic retailers are already experiencing up-to double-digit improvement in conversion rates. Every 0.1% improvement in conversion rates creates a size-able revenue up-lift.

Secondly, online retailers have been able to consolidate their applications environment from hundreds of system down to a few Exalogic systems. The reduction in physical data-centre footprint has been in up-to double-digit numbers. This brings savings in terms of hardware, software, labor and energy requirements.

Thirdly, with Oracle Exalogic, retailers have been able to deliver newer online services and improve performance of existing applications without incurring the delay and integration risk associated with a piece-meal, multi-vendor, data-centre technology stack. With Oracle Exalogic online retailers have been able to reduce go-live times of their application modernization projects significantly thereby shortening the strategy-execution gap and lowering operational risk.

Find out more, at the upcoming Exalogic Elastic Cloud 2.0 Launch.

Thursday Jul 12, 2012

Oracle Exalogic in Public Sector: Law Enforcement

[Re-posted from blogs.oracle.com/applicationplatform]

The mandate for government law enforcement agencies is to safe-guard the protect the public against instruments of terror and enforce legislation. Ensuring authorized entry or exit of people, keeping unauthorized and dangerous immigrants under check and monitoring large scale goods movement is clearly one of the most critical and demanding operating environments. Processing thousands of people and vehicles places extreme demands on the underlying IT infrastructure. To support their mission critical operations, governments rely on massive data center facilities typically dispersed across multiple locations. Such IT operations are managed by several thousand personnel.

When it is a matter of national security, failure is not an option under any circumstances. Uninterrupted 24x7x365 operation is a necessity, since an hour of downtime can back up thousands of people at the borders during peak traffic times. Needless to say, the IT solutions law enforcement agencies require must offer utmost reliability, scalability, and security. Given the mission-critical nature of their operations, homeland security agencies are looking to evolve their IT infrastructure in a sustainable manner so as to cater to both existing and future workloads.

The overarching priority for law enforcement agencies is to reduce data center costs through application and infrastructure consolidation.

The challenge with the traditional approach is that:

  • Parts are not guaranteed to work together.
  • There are too many possible variations and a lack of standardization.
  • The final product is not optimized for best performance or maintenance.
  • There is no overall warranty.

The Engineered Systems approach to data centre operations is a paradigm shift from the traditional approach of assembling disparate layers of storage, networking, compute nodes, operating systems and so on.

Broadly speaking, there are primarily 3 factors why Oracle Exalogic has become the logical choice of running business applications for law enforcement agencies:

Firstly, by virtualizing the middle-tier infrastructure, Oracle Exalogic enables law enforcement agencies to eliminate large-scale, legacy systems. Moreover, consolidating multiple platforms onto a smaller number of machines requires very little or no modification of the application code. The benefit of physical and virtual consolidation is a manifold reduction in data center footprints and accompanying energy savings (in terms of cooling and consumption).

Secondly, the simplicity of managing a distributed private cloud middle-tier infrastructure in another important deciding factor. Distributed systems often require separate teams to manage the various solution components. As a result, root-cause analysis can be subject to undue complexity as multiple vendors claim that others are responsible for the issues at hand. With Oracle Exalogic, there is an single touch-point for any support issue involving Oracle Applications, middleware, compute nodes, networking and storage.

Thirdly, Exalogic has native integration with Exadata, Oracle’s engineered system for OLTP workloads. Having a standardized data-tier on Exadata creates unmatched synergies in running the middle-tier on Oracle Exalogic.

Find out more, at the upcoming Exalogic Elastic Cloud 2.0 Launch.

Thursday May 24, 2012

Performance - What? How? Why?

 A series of blogs posts offering a conceptual perspective of Performance by answering What?, How? and Why?

  • Performance has been the lingua franca for IT vendors for some decades now. When asked about the merit of a product be it hardware, software or even a framework, the instinctive response of vendors is to proclaim superiority of their product in terms of  Performance - "5x Performance Gains", "micro latency", "2ms response time", "10 million transactions/sec", etc., and more, the list is endless. With due respect to the R&D efforts behind developing exceptional software and hardware products, i find it bewildering and beguiling when sales, marketing (and sometimes technical people) draw a simplistic connection between Performance and business value. For instance, how do you connect the dots when someone says "5X performance improvement in XYZ leads to faster time-to-market"? Surely there must be a connection but i find the leap of imagination delusional. 
The graphic below depicts the dimensions of Performance, underlying technological approaches to drive improvements in those dimensions and maps the technology capabilities to the notion of Capacity, Utilization and Efficiency embracing the Queuing Theory perspective.

For the full post, Click here.

Wednesday Apr 27, 2011

Grid, Cloud and Engineered System

The Oracle Exalogic Elastic Cloud is not a new product.  At least not in the usual sense of the description. Exalogic is a system engineered (built) from well known best of breed component products, each of which is well established, well known and generally matrue.  What is new and unique about Exalogic is the integration of those components - the system as a whole, and the software "glue" that binds the system together and elevates the system beyond merely being the sum of it's parts.  Exalogic is, in many respects, the productization of the integration and development work that our customers have been forced to do for years.  Building a platform from a stack of components is not, and has never been, nearly as easy, quick or error free as many people believed, and maintaining such systems is a remarkably costly and complex long term commitment.  Perhaps the main reason these costs and risks were not more of a focus of our attention before today (or at least didn't seem to be) is simply because we accepted them as a fact of life: this work was, almost by definition, what IT organizations did for a living.  Only recently, with the advent of Cloud and a wave of vendor consoilidation, has it become clear that there are now (finally) real choices to be made.  For organizations that want to concentrate their resources on their core business, we now have alternatives that allow vendors to shoulder an larger share of the burden of simply 'keeping the lights on'.  For Oracle, this change has been one of our ambitions for several years.

 

Oracle Exalogic is key part of Oracle's long term strategy for datacenter and application platform evolution, which we began back in 2006 with the Oracle Database 10g release (the "g" stands for "Grid").  Oracle's observation, at that time, was that the majority of IT costs, risk and inflexibility are the result of "application silos".  Most large organizations approached new application projects, such as deploying an ERP system or a data warehouse, as an engineering project that involved building a complete infrastructure from the ground up.  While competence, facilities, vendors and the like would be re-used from project to project, the resulting applications were very deep multi-layered systems that were ultimately very sophisticated, complex, unique and proprietary.  The result was that projects were long (and hard to plan), expensive to execute (typically requiring many outside expert consultants) and resulted in systems that were difficult to integrate and costly to own.

 

Many of Oracle's largest customers were already taking steps to reduce costs by encouraging standardization of components and architectural approaches as a means of improving supply chain efficiency and re-use of components and competence between projects. While this new focus on standardization was clearly the right first step, Oracle realized that even greater benefits could be realized if IT organizations went further and began consolidating applications onto common infrastructure.  Not only would customers use the same type of server hardware or database software for multiple applications, they would actually use the very same physical servers and database or application server instances.  This consolidation would amplify the benefits of standardization and represent the logical end state for any serious standardization initiative.  To make this possible, however, Oracle realized that there were many technical challenges that would need to be overcome, and embraced the notion of "grids" as the model for this type of consolidation.

 

 

from application silos to grid.png
 Many of the key management, scalability and reliability features of the 10g and 11g releases of Oracle's Fusion Middleware and Database products were the result of our work with customers that agreed with Oracle's approach and felt that Grid architecture was indeed the natural next step.  Technologies like Real Application Clusters (RAC) and Oracle Coherence were direct results of this new focus on Grid architecture.

 

Even though Grid architecture represented a huge step forward and resulted in very significant savings and new efficiency, the rate at which IT organizations were expanding their use of technology and growing through acquisition continued to accelerate.  In 2008 and 2009 it became obvious to Oracle that the complexities of consolidation could not be adequately addressed by an approach that involved only the management, Application and Database grid software alone.  Oracle's customers were increasingly frustrated by the complexity of developing their own platforms, from disk to application, for applications which they did not develop themselves and the implementation of which did not represent any real opportunity for differentiation from competitors.  Our customers began to ask why we were not doing more to relieve them of the need to invest in projects that were ultimately not their core business.

 

 

from application grid to elastic cloud.png
 

Our answer was to partner with HP to introduce the first turn-key engineered system for Data Warehousing, called the Exadata Database Machine.  As the technology developed and the level of market acceptance for this approach grew, it became clear to Oracle that our future was in Engineered Systems. Today, we are entering a new era in IT, where enterprises demand the option of deploying applications on external infrastructure (public clouds), purchasing complete ready-to-run engineered systems or baskets of best-of-breed components.  Decisions are made based on many factors, such as analysis of initial capital costs, security and business continuity requirements, and whether they feel that a given project represents an opportunity for differentiation and competitive advantage.

 

Oracle Exalogic is an ideal solution for customers that are seeking to balance all of their concerns and want to combine the flexibility of cloud-like management models with the cost efficiency of application consolidation on a turn-key hardware/software platform.  With Oracle Exalogic and Oracle Exadata together, we are confident that there is no better environment for consolidation of Oracle applications, in particular.

[Read More]

Monday Apr 25, 2011

PHH Corporation Selects Oracle Exalogic Elastic Cloud

[Read More]

Thursday Apr 14, 2011

What is Oracle Exalogic?

Exalogic is a complete hardware and software platform for Enterprise applications delivered by Oracle as pre-assembled building blocks that are easy to buy, deploy and operate. 

Exalogic is an Engineered System: an assemblage of best-of-breed storage, compute, network, operating system and software products that are integrated, tested, tuned, optimized, delivered and supported by Oracle as a single factory-assembled unit.  Exalogic is not an appliance (because it allows flexible configuration and supports a wide range of applications), and it is not a blueprint (since implementation is done by Oracle, not by the customer).

Exalogic is designed to provide extreme high performance, reliability, ease-of-use and versatility without being a proprietary, closed system with high total cost of ownership and vendor lock-in.  Exalogic is everything enterprises love about both mainframes and open systems with none of the stuff they don't.  Exalogic is the realization of a new way of looking at the role of IT in the modern enterprise.

Exalogic supports CICS applications and COBOL (Oracle Tuxedo ART), Java SE and EE applications, the vast majority of the Oracle Fusion Middleware portfolio and standard Linux and Solaris applications, (all blazingly fast). 

Exalogic is the evolution of Oracle's Grid architecture, fulfilling the role of the Application Grid and complimenting Oracle Exadata, which fills the role of the Database Grid.  Taken together, these two products provide a complete "Private Cloud in a box" platform that is ideal for consolidation of mission-critical enterprise applications.

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