Thursday May 16, 2013

Oracle VM Templates – Provisioning Made Easy

Business application deployment and maintenance is one of the most complex projects faced by the enterprise. In many cases, these are high visibility and high risk efforts, with substantial budgets, and, if done right, will result in transformational change. Conversely, if things do not work out as planned, the results will almost certainly be disastrous.

It’s no secret that keeping a business critical application running at optimal efficiency is no easy task. Depending on which study one is to believe, operational aspects of an IT organization can consume up to 70 percent of the IT budget, so keeping these costs in check can go a long way in enhancing the resources available for more innovative activities. This post will focus on how Oracle VM Templates leverage Oracle virtualization technologies to deliver success in this area.

Oracle VM Templates encapsulate best deployment practices allowing organizations to simplify scaling of applications, speed patching, and enjoy the latest application releases all the while decreasing application deployment time to minutes instead of hours. One doesn’t need a mathematician to see the potential for savings here.

Moreover, Oracle VM Templates provide an innovative approach to deploying a fully configured software stack by offering pre-installed and pre-configured software images. This reduces both installation and configuration costs and ongoing maintenance costs, so organizations can achieve faster time to market and lower the cost of operations.

Oracle VM Templates are available directly from Oracle, free of charge, for a broad spectrum of world-class applications. The key item of note here is that these are being continually updated even as the applications themselves evolve. Oracle has pushed the bar further with the first set of Oracle VM Templates specifically built for Oracle Exalogic, adding to the Oracle VM Templates already available for standard hardware platforms.

Oracle Exalogic Oracle VM Templates for Oracle E-Business Suite12.1.3, Oracle’s JD Edwards EnterpriseOne 9.1, Oracle’s PeopleSoft PeopleTools 8.52, Oracle’s Siebel CRM and 8.2.2, Agile PLM and Value Chain Planning are available now.

Making the Right Choice

Choosing the right VM Template is a critical decision in the process. With the proliferation of deployment models including cloud-based, on-premise, and hybrid approaches, the decision for an application manager is not an easy one. As one might expect, there are a variety of choices available in this area, although a closer examination suggests that an Oracle VM Template selection is the best approach.

Let’s start with a comparison against VMware. As one of the legacy providers in the virtualization area, the vendor knows a thing or two about the topic. The company’s Virtual Appliance Market Place has become a place where the company’s partners, user community and third-party vendors can post virtual appliances - similar to Oracle VM Templates - and the vCloud Director can then use them to build multi-tier applications or launch them as needed.

Here is where the differences start to come in:

  • Certified and Supported: Oracle provides 100+ fully certified Oracle VM Templates for all Oracle Applications, O/S, DB, Middleware and Enterprise Manager at eDelivery. With VMware, the responsibility to deliver and support is with numerous individual providers.
  • Cost: Oracle provides all its VM Templates free. Oracle VM license has zero cost and the templates are engineered by Oracle. Did I mention available for free? The only licensing fee required is the Oracle Application(s). With VMware, it is left to the providers whether and how much to charge.
  • Automation: Oracle Virtual Assembly Builder (OVAB) allows you to manually build virtual assemblies or one can introspect an existing Oracle Application deployment and automatically build equivalent assemblies to launch as needed. With VMware, introspection is a manual process which is very time consuming and prone to errors and omissions.
  • Stability: Oracle provides stable solutions for the Oracle Exalogic environment. VMware has announced its intention to divest the vFabric products to parent company EMC-owned Pivotal Initiatives subsidiary, resulting in a lot of uncertainty.
  • 7-10x Faster: An independent study by the Evaluator Group found that “Oracle VM Templates on Oracle VM 3.1.1was magnitudes faster than traditional install performed on a VMware vSphere 5 deployment.” Magnitudes!

The decision should be fairly clear versus VMware.

Now let’s take a look at IBM’s offerings in this area. The table below provides the details; however, some of the themes that stand out are the following:

  • Cost: Oracle’s VM Template offerings are available for a zero license fee, fully certified, without risk, and backed by Oracle support. The converse is true for IBM where add-on products are licensed separately, incrementally adding to cost and risk.
  • Ease of Access: Oracle’s VM Templates are available via download. For IBM customers, a myriad of partners and third-party providers create a jumble of separately licensed offerings.  
  • Automation: The Oracle Virtual Assembly Builder (OVAB) can introspect an existing Oracle Application Deployment and automatically create an “equivalent” virtual assembly, without requiring manual work.
  • Standardized IT Process: OVAB allows customers to encapsulate the metadata about the applications, i.e., how it should be deployed, managed, into the assembly. This is critical for IT as it helps to encapsulate expertise inside a format that is repeatable, hence making the error-prone process of deployment risk free and error free. This leads to a reduction of operating expenses—all good for IT!

The detailed table follows, but I think the expected outcome is clear.




Oracle Differentiators


IBM Workload Deployer (IWD) is hardware appliance which needs to be licensed separately. Provides no runtime environment for applications.

Oracle Virtual Assembly Builder (OVAB) is included as a feature of WebLogic Suite (and Exalogic). OVAB is also available for use with purchase of OVM at no additional charge.

IBM provides a hardware appliance with no application runtime capabilities or any real HW/SW optimization. IBM customers cannot repurpose existing hardware. Oracle provides software based solution with WebLogic Application Server runtime that can be installed on existing hardware.

Patterns, Templates, Assemblies

5 patterns from IBM and 134 patterns from third-party vendors need to be licensed separately in addition to the middleware components used in the pattern.

Certified templates and assemblies for Oracle OSes, DB, Middleware and Applications for free download from

Support for majority of IBM Patterns has to come from multiple vendors. Oracle provides fully certified templates, and customers and partners can add their own templates.

Software Cost and Complexity

Numerous licenses. Charge for all software, hardware plus patterns and products along with management tools from IBM, VMware, Red Hat, and others

Free OVAB, Oracle VM Templates for Oracle products and Oracle OSes from eDelivery, Oracle VM Manager, Ops Center with basic EM12c Cloud Control. Customers pay only for Oracle DB, Middleware and Apps.

Complexity and cost are very high for IBM. Oracle solution is simpler to use leading to faster time to value and lower TCO.

Build Automation

Heavy dependency on IBM services for customer application patterns beyond the available patterns

“Introspection” and automatic build of virtual assemblies for Oracle Application deployments, pre-built assemblies for key Oracle Applications and interactive assembly building of user applications by users using a GUI.

Customers usually have to engage IBM services for customization and development of custom patterns beyond what is available out of the box.

Choice of Hypervisor Platforms

Broader hypervisor support (VMware vSphere, Red Hat KVM and IBM PowerVM)

Oracle VM only.

IBM choice of platforms also brings in the complexity of multi-vendor support, multiple management tools and numerous licensing requirements. Your particular configuration may not have been tested by IBM. Oracle provides complete stack and single vendor accountability for support.

Unified Management

IWD adds yet another management console to already scattered and overlapping management interfaces and consoles spanning Tivoli, Rational and WebSphere.

Oracle provides manageability into each product and exposes it in a meaningful way through one integrated management environment through Enterprise Manager platform and associated workload specific integrated management packs

IBM customers must decipher scattered and overlapping functionality leading to higher management cost, risk and TCO.

The figure below shows the ease with which organizations can download and deploy Oracle VM Templates.

It should also be noted that engagement-based offerings, such as from IBM, do not receive full support from the vendor, may (and generally do) cost significantly higher and result in risk for customers due to community dependent support.

Oracle’s offering provides the simplicity that IT departments and application managers are seeking primarily as a result of our engineered system approach and control over the full stack: Oracle Exalogic hardware and software, Oracle Linux O/S, Oracle DB, Oracle Apps, Oracle Middleware and Oracle EM Management.

Oracle can provide a complete solution that is ready to go into production with a few clicks. Oracle VM Templates are the fastest, easiest, most reliable way to deploy Oracle solutions.

Wednesday May 08, 2013

Why IT Innovation? Why Now?

Every organization strives to innovate, not only because it drives growth, but also because it helps avoid the unexpected downside that can result from a disruptive new technology, a shift in customer preferences, another company’s game-changing business model or upheaval in the market.

In order to innovate strategically and continually, companies must encourage and manage experimentation at every level throughout the organization. A recent survey by The Economist, ‘Cultivating Business-led Innovation’, shows that while organizations are starting to focus on getting all departments involved in innovation, IT is under-represented. Many enterprises think of IT as a department to implement rather than generate innovation. According to the Economist, this is a huge missed opportunity. IT innovation is more important now than ever as organizations look for ways to harness technology trends like big data, mobile, cloud and social to make better decisions, improve business processes and engage more effectively with customers.

How can your organization address this missed opportunity? What strategies can be used to promote innovation inside and outside of IT? How can the right business application platform help drive innovation?

Register here for the on-demand webcast “Cultivating IT Innovation with Oracle Exalogic and Oracle Exadata”. Find answers to these questions; get an overview of the report, “Cultivating business-led innovation”, and hear stories from leading companies that support IT innovation.

Stay Connected

Tuesday Apr 23, 2013

Exalogic: System Administrator-Friendly Software

As a system administrator, you’re asked to pull together a huge array of technologies, tools, and products into a working system while addressing performance problems, security threats and tight timelines. The last thing you need is yet another product that adds to your list of challenges.

Oracle Exalogic Elastic Cloud is an engineered system that integrates compute, networking and storage hardware with virtualization, operating system and management software, for the purpose of running business applications. It comes with its own built-in management tool. So is Exalogic system administrator-friendly? Absolutely!

Exalogic is easy to manage
Exalogic is easier to manage than traditional, non-integrated platforms. It is built from standard x86 based hardware components and runs standard Oracle Linux, Solaris and Oracle VM. The architecture is simpler with all components designed to work together in a limited number of pre-defined configurations requiring fewer tasks, less administration effort and simpler tooling.

New environments can be provisioned in hours versus weeks
With Exalogic, sysadmins can provision new environments in hours rather than weeks. Because Exalogic is a shared pool of high density compute, storage and network resources, provisioning of new environments for development, testing or other projects simply involves allocation of these existing resources. The process can be fully automated and reduced to minutes if implemented as a cloud computing platform.

Patching is easy
Like any system, Exalogic benefits from regular patching. Oracle makes patching easier by providing patches for all Exalogic components in the form of pre-certified and pre-tested bundles. 

Centralized management of all Oracle systems
Oracle Enterprise Manager 12C (EM) is Oracle’s strategic systems management toolset for centrally managing all Oracle systems, including Exalogic. The core EM infrastructure is provided free of charge. In addition to integrating with lower level, hardware-centric tools, EM integrates with your existing systems management and helpdesk tools.

Leverage your system administration skills with Exalogic
Computing platforms still need experienced system administrators who understand business applications and can achieve the business goals of system performance, reliability and security. At the same time, Exalogic provides the integrated, cloud-aware management system that can simplify your administrative tasks and give you more time to focus on IT innovation and business growth.

For the more information about achieving your performance, consolidation, manageability and supportability goals, read our white paper, "Oracle Exalogic: A Guide to Administration Tasks and Tools".

Monday Dec 24, 2012

The Exa-Logical Choice: Proven, High Performance, Cost-Effective. The Comparisons Pale.

Oracle introduced Engineered Systems to the world in 2008. Two years later, Exalogic built on this success with an integrated solution that delivered extreme performance, simplified maintenance, and also ran all of your applications. Since then, the engineered systems trend caught fire, with several industry analyst studies giving it credence.

Now IBM comes out with its me-too offering, the PureApplication System, a converged infrastructure system from IBM that doesn’t quite make the cut for a truly engineered system.

A closer look reveals that Exalogic is the logical choice for running business applications.

For this post, we’ll compare the latest release of Oracle’s Exalogic to IBM’s PureApplication System and look at this from the customer’s eye. We’ll focus on three critical items: Performance, Simplicity, and Cost. I could argue the merits of an arcane esoteric feature that allows me to play buzzword bingo. But, from a business’ perspective, it’s hard to argue there are three more vital considerations.

Proven Business Performance

Oracle Exalogic has been in the market for two years, with customers in 43 countries, 22 industries, along with 340 certified partner solutions. The question I would ask is: How many production customers does PureApplications have? The silence is deafening. PureApplication Systems are the very definition of unproven.

What about business applications performance you ask?

Good question. Here’s where a picture is worth a thousand (or more) words. Take a look at the charts below. Each successive Oracle Exalogic release is delivering better performance. The benchmark results show record performance for every application. (Note that the Standard Hardware configurations mentioned below are Intel Xeon processors running with the same CPU and memory characteristics as Oracle Exalogic - meaning Intel Xeon @ 2.93 GHz with 96 GB RAM, NFS mounted storage, over a 1GigE network.)

This is quite impressive in an age where even a one second delay in page load time results in decreasing customer satisfaction and lower conversion rates. This is the kind of performance business applications need and receive with Oracle Exalogic.

How is this possible? Well, an Oracle Engineered System is a complete package of best-of-breed storage, compute, network, operating system and software products that are integrated, tested, tuned, optimized, delivered and supported as a single factory-assembled unit. With specific configurations, all the guesswork around sizing, configuration, and compatibility is removed.

What’s left is just extreme performance.

Application performance is the other piece here. 70,000+ application customers give Oracle deep domain expertise in the applications space. It is this expertise that is on full display via the application optimizations achieved through engineered integration between software and hardware components. This is why Exalogic customers receive benefits like quicker time to value, better manageability, faster performance and lower risk.

The problem with PureApplication Systems is that IBM runs a variety of Operating Systems and hypervisors, each of which has different performance characteristics so it cannot possibly optimize for performance. Additionally, and perhaps most importantly, PureApplication Systems integrate computing, storage, and networking but there is nothing around deep hardware and software integration.

This is where Exalogic shines making it the logical choice for running business applications.

There are a number of other performance related areas to consider. These include:

  • An Optimized Network for Software Performance via Exabus
  • Middleware optimized for running business applications including WebLogic, Coherence Data Grid, and Oracle RAC
  • Built-in Intelligent Application Load-Balancing, Traffic Routing & Load Control, and Content Caching

Unfortunately, IBM’s PureApplication Systems are unable to match Oracle in these areas as well.


When the discussion is around simplicity, unified management is a critical component. Exalogic has this in spades. Unfortunately, IBM generally tends to score on the low end of “ease of use” surveys.

With its deep integration with Oracle Enterprise Manager - included with the Exalogic license, I might add - Oracle is the only vendor in the industry that can offer complete apps-to-disk management with a single management tool.

This means that all aspects of the application stack (application, middleware, operating system, server hardware, storage & networking) are managed through a single pane of glass, with contextual drill-downs, so administrators spend less time managing and monitoring their critical business infrastructure.

Add to this the rich set of system tools and utilities that are included, and now businesses can perform detailed diagnostics. This approach integrates hardware management across the infrastructure stack and extends the efficiencies associated with virtualization management tools to the application and database layers.

This simplicity makes for streamlined operations, increased productivity, and reduced system downtime. And, it’s all standards based. All good things!

On the flip side, IBM’s PureApplication Systems are built on PureFlex infrastructure, meaning that it inherits all the management shortcomings of PureFlex systems as well. As an example, there are no less than four separate consoles just to manage the hardware elements of a PureApplication System. This, of course, is also completely different from what most IBM customers use to manage existing IBM hardware.

To add to the complexity on the IBM PureApplication Systems, the product does not allow for software installation without virtualization/hypervisor. For many mission critical, performance-bound applications this restriction is unacceptable.

Adding insult to injury, PureApplication Systems requires applications to be bundled in a virtualized pattern. As we know, all applications are not supported by PureApplications Virtual Application Pattern. For example, EJB clustering or applications with remote EJB calls are not supported. Nor are any applications with database backed sessions or memory-memory replication. The black list continues with stand-alone EJB jar, stand-alone connector (RAR), shared libraries, and arbitrary assets (like .zips) for business level applications.

Does that sound simple to you?


I couldn’t complete this post without a discussion of the cost component. I’ll start with a basic example. Exalogic provides virtualization support at no cost with Oracle VM. PureApplication Systems will require an additional cost for management tools from VMware, Red Hat and others…all leading to increased TCO for sure, not to mention higher complexity.

Speaking of management tools, IBM needs to rely on third-party tools for complete management. For example, a reliance on Quest, Precise or Embarcadero is needed to provide database management solutions for IBM DB2 and Informix. By stitching together this quilt, IBM PureApplication Systems customers will now also pay for additional consulting services resulting in higher TCO.

Taking it one step further, Oracle customers can leverage existing licenses of WebLogic, Coherence, etc. with Exalogic. On the other hand, IBM bakes in the software cost into the price of PureApplication System and does not allow customers to reuse, or migrate, their existing licenses of WebSphere Application Server and DB2.

Wait, there’s more.

IBM PureApplication Systems Virtual Applications pattern provides the kind of customization options that turn flexibility into a four-letter word.  Currently, IBM supports only IBM middleware (WebSphere and DB2) for virtual application patterns. A limited number of third-party patterns are available for purchase. But if you need to customize or build your own pattern to suit corporate needs and requirements, significant time and effort will be required; time and effort that will involve expensive IBM consulting services, which of course, will add to the cost and result in a higher TCO.

Another cost related consideration is that standardization yields dramatic cost benefits. When you have a system that is built to work well in a certain way, well, that is what it does! Take a look at the graphic below. Oracle’s Engineered Systems are purpose-built for speed and cost-effectiveness.

IBM gave it their best try, but they didn’t quite get there. Taken from this perspective, Oracle equals optimized and cost effective, while IBM’s approach is still labor-intensive and costly. But hey, they have to keep their Services business going somehow!

Summing it Up

Imitation is indeed the sincerest form of flattery. I commend IBM for following in Oracle’s footsteps and validating the Engineered Systems strategy. However, while it may be an improvement for IBM, PureApplication Systems fall short against Oracle’s approach.

It seems clear that Exalogic is the logical choice for running business applications.

Oracle Exalogic

IBM PureApplication System


System Availability

2 years ago

GA end of July 2012

Customers worldwide

43 countries, 22 industries

None Known

eXtreme Performance

Proven Performance - Documented Enterprise Business Applications Performance Improvement and Java Performance Improvement

Yes – 60+ applications benchmarked


Built-in Intelligent Application Load-Balancing, Traffic Routing & Load Control, and Content Caching



HW+SW Engineered Innovation

Optimized Network for Software Performance - Exabus



Optimized Middleware – WebLogic, Coherence Data Grid, Oracle RAC




Unified Application to Disk Management Platform

Yes – Oracle Enterprise Manager Total Cloud Control

No – Several Management and 3rd Party Products required

Common Infrastructure for both Public and Private Cloud

Yes – Oracle Public Cloud is based on Exa-System

No – IBM Public Cloud is not based on PureApplication System

Partner ISV Applications Certified


Approx. 80

Easy Application Certification



Cost Effective

Flexible Deployment Choice - Ability to deploy Applications with no-cost mission-critical virtualization or without the use of virtualization



Flexible Licensing – Ability to leverage existing software licenses



Mission Critical Virtualization Support at no cost

Yes – Oracle VM

No - Require 3rd Party VMware

Easy to Manage and Deploy Application for faster time to value



No cost OVAB/OVM templates and assemblies



Wednesday Oct 31, 2012

Webinar: Meeting Customer Expectations in the New Age of Retail

Webcast Date: Thursday, November 8, 2012
Time: 10am PT/ 1pm ET

The retail market has expanded into the online, mobile, and social worlds. But the key to success hasn’t changed since the days of traditional, brick-and-mortar business. It’s still about service. A successful retailer today in omni-channel customer engagement must be able to deliver quality service that meets customer expectations.

For many retailers, Oracle Web commerce applications help them achieve that success, allowing them to market, interact, and transact across multiple channels in a predictable, consistent, and personalized manner. Join us for this Webcast, and learn what Oracle applications can do for your business.

In this session, we will discuss:
  • The significance and dimensions of modern omni-channel customer experience
  • The Oracle Commerce platform
  • Real-world examples of business value derived by running customer-facing applications on Oracle Engineered Systems
Register today


Sanjeev Sharma
Principal Product Director, Oracle Exalogic,

Kelly Goetsch
Senior Principal Product Manager, Oracle Commerce,

Dan Conway
Senior Product Manager, Oracle Retail,

Tuesday Sep 25, 2012

Supercharging the Performance of Your Front-Office Applications @ OOW'12

You can increase customer satisfaction, brand equity, and ultimately top-line revenue by deploying  Oracle ATG Web Commerce, Oracle WebCenter Sites, Oracle Endeca applications, Oracle’s  Siebel applications, and other front-office applications on Oracle Exalogic, Oracle’s combination  of hardware and software for applications and middleware.

Join me (Sanjeev Sharma) and my colleague, Kelly Goetsch, at the following conference session at Oracle Open World to find out how Customer Experience can be transformed with Oracle Exalogic:

Session:  CON9421 - Supercharging the Performance of Your Front-Office Applications with Oracle Exalogic
Date: Wednesday, 3 Oct, 2012
Time: 10:15 am - 11:15 am (PST)
Venue: Moscone South (309)

Monday Sep 24, 2012

Join me at OpenWorld 2012

For those of you that will be coming out to Oracle OpenWorld 2012 next ween in San Francisco, I encourage you to take a few minutes on Monday afternoon to come to my session on Oracle Exalogic.

Click here for more info: CON9416 - Oracle Exalogic 2.0: Ready-to-Deploy, Mission-Critical Private Cloud

[Read More]

If you want to learn all about Exalogic in 6 minutes, watch this demo!

If you haven't seen the latest Exalogic demo, click here now.[Read More]

NINTENDO, CLARO and ALLEGIS GROUP @ Oracle Open World 2012 Conference Session (CON9418): The Business Case for Oracle Exalogic: A Customer Perspective

 Are you looking to deliver breakthrough performance for packaged and custom  applications? For many front-office applications such as Oracle WebCenter Sites, Oracle Transportation Management, and Oracle’s ATG and Siebel product families,  improved  performance leads directly to greater revenue or cost savings from the business - a  compelling  proposition. For back-office applications, improved performance has tangible benefits  in terms of  footprint reductions. For all applications, Oracle Exalogic and Oracle Exadata provide an engineered solution that provides shorter time to value and lower operational costs.

[Excerpt from Mohamad Afshar's Blog]

The customers presenting include:

1. Claro is part of America Movil with some 313 million subscribers. When Claro talk about growth they mean 100% increase in transactions a year, or more! Sandro Trindade Araújo will talk through how Claro moved to Exalogic for their Value Added Services Application and achieved a 3 month ROI!

2. Allegis is a staffing company and as staffing companies do, tends to run very large payrolls, getting ever bigger! Guy Myers will talk through how Allegis is managing the problem of keeping ever tighter processing windows with Exalogic.

3. Nintendo, well not much really to say, Wii! Dave Tempero, Chief Architect at Nintendo will talk through what they are getting up to with Exalogic and Exadata as part of a new project. Although he may not share anything more than the project being new, he will share some perspectives on why it makes sense to deploy new projects running Oracle and ISV applications on Exalogic.

4. Cognizant's growth has been nothing short of astronomical. With growth come challenges related to ensuring adequate training for employees. In this session Aaron De Los Reyes will talk through how Cognizant deployed Exalogic for their E-learning application running internally. Some of the headlines include getting rid of 70 P-series servers with 1 Exalogic one, a 90% reduction in trouble tickets and 8x increase in capacity for compute node / server and a 4x improvement in response times for end users

Hear senior business leaders from Nintendo, Claro and Allegis Group discuss how the business value of  leveraging Oracle Exalogic at the following conference session at Oracle Open World 2012:

Session:  CON9418 - The Business Case for Oracle Exalogic: A Customer Perspective
Date: Monday, 1 Oct, 2012
Time: 1:45 pm - 2:45 pm (PST)
Venue: Moscone South (306)

Saturday Sep 22, 2012

BOEING, EA and UNDERWRITER LABS @ Oracle Open World 2012 General Session (GEN9504): Innovation Platform for Oracle Apps, including Oracle Fusion Applications

 What does it take to deliver social, mobile, cloud and business analytic      capabilities? Oracle Fusion Middleware is the leading innovation platform for today’s new    business  applications and the building-block of Oracle Fusion Applications.  Join Amit Zavery,  Vice President of Fusion Middleware Product Management discuss Oracle Fusion  Applications’ architecture and the strategy roadmap for Oracle Fusion Middleware.

Underwriter Laboratories is the world’s leading provider of product safety and certification testing services.  To support its business growth from $1B to $5B in the next 5 years Underwriter Laboratories is undergoing a major business transformation. Underpinning Underwriter Laboratories's growth plans and associated business transformation is a major Datacenter Modernization effort to consolidate its existing Oracle Applications (E-Business Suite, Siebel CRM, BI etc.) and middleware components (Oracle SOA Suite, Oracle AIA etc.) on a standardized application platform. Underwriter Labs has identified Oracle Engineered Systems (Exalogic and Exadata) as the cornerstone of its Datacenter Modernization endeavor which will eventually support 10,000 employees, 87,000 manufactures and 600,000 catalog items. 

Hear senior business leaders from Boeing, Electronic Arts and Underwriters  Laboratories discuss how their organizations are leveraging Oracle Fusion Middleware and  Oracle Applications to improve productivity, lower IT costs and lay a  foundation for business  innovation at the following general session at Oracle Open World 2012:

Session:  GEN9504 - General Session: Innovation Platform for Oracle Apps, Including Oracle Fusion Applications
Date: Monday, 1 Oct, 2012
Time: 10:45 am - 11:45 am (PST)
Venue: Moscone West (3002 / 3004)

Friday Sep 21, 2012

HYUNDAI @ Oracle Open World 2012 General Session (GEN9449): Engineered Systems - From Vision to Game-Changing Results

 Why do data centers still demand an “assembly required” approach?
 This necessity  proves costly and complex, forces customers to deal with a wide range of vendors  for each  application, and fails to deliver performance optimization for application and data  workloads. 

Oracle believes that systems (just like automobiles) should be designed and engineered “at the  factory” with the goal of reducing customers’ costs and complexity and delivering extreme performance, reliability, availability, and simplicity with a higher degree of automation. 

Hyundai Motor Company was founded in 1967 and since then has become a global brand in the automotive industry. Hyundai Motor Company’s was looking for a solution to manage its intellectual capital by capturing and facilitating re-use of knowledge of its thousands of employees. To achieve this Hyundai Motor Company set out to build a centralized document management platform that will allow its 30,000 knowledge workers to collaborate by sharing documents in a secure manner, anytime, anywhere. Furthermore this new knowledge management platform would bring about significant improvements in employee productivity. 

Hear senior business leaders from Hyundai speak about the role and benefits of running their knowledge management platform on the Oracle family of engineered systems at the following general session at Oracle Open World 2012:

Session: GEN9499 - General Session: Engineered Systems—From Vision to Game-Changing Results
Date: Monday, 1 Oct, 2012
Time: 1:45 pm - 2:45 pm (PST)
Venue: Moscone West (2002 / 2004)

Wednesday Sep 19, 2012

OOW12: Focus On Oracle Exalogic

Oracle Open World 2012 is around the corner and we have 36 sessions covering Oracle Exalogic from a technical, business and product strategy perspective.

To make sense of the madness and help you plan your itinerary here is the consolidated list of sessions:

Note: To get the most up-to-date list of Exalogic sessions at OOW, click here.

Monday Aug 27, 2012

Buy This Book!: Oracle Exalogic Elastic Cloud Handbook

Tom Plunkett, T.J Palazzolo and Tejas Joshi have authored a fantastic technical guide to Exalogic, entitled Oracle Exalogic Elastic Cloud Handbook, Extreme Application Performance for a Private Cloud.  Everyone working with Exalogic ought to rush right out and pick up a copy (here's the direct link to the book on, just to make it easy for you).

Wednesday Apr 27, 2011

Grid, Cloud and Engineered System

The Oracle Exalogic Elastic Cloud is not a new product.  At least not in the usual sense of the description. Exalogic is a system engineered (built) from well known best of breed component products, each of which is well established, well known and generally matrue.  What is new and unique about Exalogic is the integration of those components - the system as a whole, and the software "glue" that binds the system together and elevates the system beyond merely being the sum of it's parts.  Exalogic is, in many respects, the productization of the integration and development work that our customers have been forced to do for years.  Building a platform from a stack of components is not, and has never been, nearly as easy, quick or error free as many people believed, and maintaining such systems is a remarkably costly and complex long term commitment.  Perhaps the main reason these costs and risks were not more of a focus of our attention before today (or at least didn't seem to be) is simply because we accepted them as a fact of life: this work was, almost by definition, what IT organizations did for a living.  Only recently, with the advent of Cloud and a wave of vendor consoilidation, has it become clear that there are now (finally) real choices to be made.  For organizations that want to concentrate their resources on their core business, we now have alternatives that allow vendors to shoulder an larger share of the burden of simply 'keeping the lights on'.  For Oracle, this change has been one of our ambitions for several years.


Oracle Exalogic is key part of Oracle's long term strategy for datacenter and application platform evolution, which we began back in 2006 with the Oracle Database 10g release (the "g" stands for "Grid").  Oracle's observation, at that time, was that the majority of IT costs, risk and inflexibility are the result of "application silos".  Most large organizations approached new application projects, such as deploying an ERP system or a data warehouse, as an engineering project that involved building a complete infrastructure from the ground up.  While competence, facilities, vendors and the like would be re-used from project to project, the resulting applications were very deep multi-layered systems that were ultimately very sophisticated, complex, unique and proprietary.  The result was that projects were long (and hard to plan), expensive to execute (typically requiring many outside expert consultants) and resulted in systems that were difficult to integrate and costly to own.


Many of Oracle's largest customers were already taking steps to reduce costs by encouraging standardization of components and architectural approaches as a means of improving supply chain efficiency and re-use of components and competence between projects. While this new focus on standardization was clearly the right first step, Oracle realized that even greater benefits could be realized if IT organizations went further and began consolidating applications onto common infrastructure.  Not only would customers use the same type of server hardware or database software for multiple applications, they would actually use the very same physical servers and database or application server instances.  This consolidation would amplify the benefits of standardization and represent the logical end state for any serious standardization initiative.  To make this possible, however, Oracle realized that there were many technical challenges that would need to be overcome, and embraced the notion of "grids" as the model for this type of consolidation.



from application silos to grid.png
 Many of the key management, scalability and reliability features of the 10g and 11g releases of Oracle's Fusion Middleware and Database products were the result of our work with customers that agreed with Oracle's approach and felt that Grid architecture was indeed the natural next step.  Technologies like Real Application Clusters (RAC) and Oracle Coherence were direct results of this new focus on Grid architecture.


Even though Grid architecture represented a huge step forward and resulted in very significant savings and new efficiency, the rate at which IT organizations were expanding their use of technology and growing through acquisition continued to accelerate.  In 2008 and 2009 it became obvious to Oracle that the complexities of consolidation could not be adequately addressed by an approach that involved only the management, Application and Database grid software alone.  Oracle's customers were increasingly frustrated by the complexity of developing their own platforms, from disk to application, for applications which they did not develop themselves and the implementation of which did not represent any real opportunity for differentiation from competitors.  Our customers began to ask why we were not doing more to relieve them of the need to invest in projects that were ultimately not their core business.



from application grid to elastic cloud.png

Our answer was to partner with HP to introduce the first turn-key engineered system for Data Warehousing, called the Exadata Database Machine.  As the technology developed and the level of market acceptance for this approach grew, it became clear to Oracle that our future was in Engineered Systems. Today, we are entering a new era in IT, where enterprises demand the option of deploying applications on external infrastructure (public clouds), purchasing complete ready-to-run engineered systems or baskets of best-of-breed components.  Decisions are made based on many factors, such as analysis of initial capital costs, security and business continuity requirements, and whether they feel that a given project represents an opportunity for differentiation and competitive advantage.


Oracle Exalogic is an ideal solution for customers that are seeking to balance all of their concerns and want to combine the flexibility of cloud-like management models with the cost efficiency of application consolidation on a turn-key hardware/software platform.  With Oracle Exalogic and Oracle Exadata together, we are confident that there is no better environment for consolidation of Oracle applications, in particular.

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Monday Apr 25, 2011

PHH Corporation Selects Oracle Exalogic Elastic Cloud

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Oracle Exalogic Elastic Cloud product management blog.


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