Like their large company brethren, Small and Medium Businesses (SMBs) too are concerned about profitability, growth, lowering costs, improving productivity, and business continuity (data protection, disaster recovery, etc.). While the scale of their IT is smaller than that of large enterprises, SMBs must increasingly meet the same stringent IT requirements expected of large enterprises. As SMBs cannot justify a complex IT organization (for example, most SMB IT organizations report to the CFO) they value solutions that meet their requirements with a small number of vendors and reduced management complexity. In addition, SMBs are increasingly considering cloud solutions because they enable SMBs to:
The database is the cornerstone of IT, and Exadata is the best proven platform to support both mission critical database workloads and database consolidation. Exadata Cloud offerings enable SMBs to take full advantage of Exadata for all their database needs – from mission-critical databases to database consolidation as well as the management and provisioning of multiple "small" databases.
Exadata delivers performance, availability, scalability and better manageability for all database workloads at lower total cost while delivering improved productivity to application users. Exadata Cloud benefits for SMBs include:
Exadata Cloud brings a much lower upfront cost than acquiring the hardware, enabling rapid adoption among this customer set.
Oracle’s Universal Cloud Credits with Exadata Cloud eliminates the core minimums associated with Exadata Cloud non-metered subscriptions. (In the non-metered model Oracle required customer to subscribe to a minimum number of OCPUs per month. With Universal Credits there no longer is the minimum subscription.) This dramatically decreases the upfront cost. Additionally, compute cores can be expanded and contracted as needed with no cost penalty, enabling customers to match capacity to workload and optimize costs.
Because it delivers the Oracle Database, Exadata Cloud integrates seamlessly with existing applications and into the existing IT environment. Applications remain unchanged, because the Oracle Database is the same database whether on premises or in the cloud. What does change is that infrastructure work is now offloaded from the IT organization to Oracle. Oracle's Exadata Cloud delivers database services according to a Service Level Objective, and Oracle manages database servers, networking, and storage servers as part of Exadata. Exadata cloud services are designed to keep the database service up and running through all events and updates so that You (the customer) can focus on value added tasks, innovation and running the business. No longer will IT need to respond to a flashing red light; for example, for Cloud at Customer you'll be notified of Oracle's need to access the machine in the event there is a component failure. If there is a need to take a database node offline, you'll be notified. And, with RAC the service will continue to run.
A hurdle in the SMB market with an on premises solution was the need for the customer to administer and maintain Exadata and to develop those resources. With the Exadata Cloud Oracle administers and maintains the Exadata Infrastructure leaving the database administration to the customer. Exadata Cloud optimizes SMB productivity by enabling the existing DBAs to operate at higher efficiency and allows those DBA to focus on running the business and innovation
Small and Medium Business Customers that have adopted Exadata Cloud are able to obtain the same benefits that large businesses have experienced last decade with Exadata:
The move to a cloud consumption model for Exadata opens up Exadata’s ability to improve productivity and resource utilization to Small and Medium Businesses where Exadata might have been out of reach in the past.
Find out more: Exadata overview, Case studies (PDF) (University Salzburg; video: Orbitz, WestJet, Customers section here), business value (IDC paper) Exadata Cloud Service (video: Macy's, Forbes article: Irish Postal Services) and Cloud at Customer (video: Glintt), Exadata Database Machine technical overview.