By Jennifer Bohmbach on Jun 13, 2007
I have a .MAC account with Apple. I use it because I have a couple of computers and I travel once in awhile.
.MAC is a useful tool. I got an email from Apple today about my .MAC account:
That is so great.
1) They told me about the change and how to address it. (tell me)
2) They told me what I could do to make it even easier for myself. (suggest simplifications)
and the last thing,
3) they thanked me for being a customer. (thank me)
When companies think these things through, they can really delight their customers. Score one for Apple and .MAC today.