Wednesday Jun 13, 2007

Warning Customers about Navigation Changes

I have a .MAC account with Apple. I use it because I have a couple of computers and I travel once in awhile.

.MAC is a useful tool. I got an email from Apple today about my .MAC account:

That is so great.

1) They told me about the change and how to address it. (tell me)

2) They told me what I could do to make it even easier for myself. (suggest simplifications)

and the last thing,

3) they thanked me for being a customer. (thank me)

When companies think these things through, they can really delight their customers. Score one for Apple and .MAC today. :)

About

Jennifer Bohmbach was the Sun.com Chief Information Architect from November 2004-November 2007. She left Sun in November 2007 to return to consulting.

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