Wednesday May 02, 2007

Podcasting Popularity Rises-People are Listening

People are becoming more and more aware of podcasting and the listening audience is growing. Some of the highlights:

Awareness is way up. People know what podcasts are.
Listening adoption is also up but not nearly as much as awareness.
The audience is split 49% female, 51% male
The audience of listeners is bigger in the 55 and older age range than 18-24.

If you are interested in more info, follow the link.

Thanks to blogger lsckrocki, who sent me this link.

About

Jennifer Bohmbach was the Sun.com Chief Information Architect from November 2004-November 2007. She left Sun in November 2007 to return to consulting.

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