Saturday Sep 15, 2007

Global Creativity Crisis

We are globally demolishing creativity according to Tony Buzan (father of mindmapping). According to him we are teaching uncreativity. We should be teaching 'how to learn' and not 'what to learn'. The nature of how we've taught these skills has driven creativity down. We need to engage our brains and teach in this manner. He posits creativity is the engine of all curricula. As he explains it, creativity is not the domain of what people think of as 'creative-types' but anyone has the potential.

 Creativity is a way of approaching the world. Natural and spontaneous, disciplined, focused and imaginative are words he uses to describe it. The ability to generate ideas from the internal world to the external world is achievable by anyone.

The presentation is long (about 15 minutes) but if you are interested in creativity and learning, it's very interesting.


Monday Feb 12, 2007

Adaptive Path Managing Experience-Day One

Adaptive Path is a user experience consultancy in San Fransisco. They put on a conference about Managing Experience through Creative Leadership and today was day one. As stated by co-president, Jesse James Garret, they (AP) had a hunch there was a community around this topic (Managing Experience) that didn't really get a chance to gather that often. Based on the energy in the room, the conversations and the questions, I'd say that hunch was right on.

I am here with several colleagues and my manager. After the conference we are planning to meet and discuss what we can take away from our two days here to improve how we move forward to manage the web experience.

Jesse started the day with a great context setting speech. The clear message was that the product is the experience and people emotionally attach to that.

Lou Carbone, the keynote speaker of the day, spoke of a new world order. We need to take a different approach to business. We need to account for emotion. People respond to our products and our services as if they are other people. We need to consider how our products and services make people feel. This is not the way things have been done in the past.

Everyone in the room had a different set of challenges, but it's clear that an understanding is beginning to emerge. We need to structure things in our organizations to account for the people that use the product. We need to think about how they feel. How a customer feels is key to their loyalty to the company. Loyal customers keep companies in business.

It's important to keep driving this forward and key for this community to continue to cook up strategies and tactics that help us keep the customer's feelings in the product development cycle. It's a great challenge.

About

Jennifer Bohmbach was the Sun.com Chief Information Architect from November 2004-November 2007. She left Sun in November 2007 to return to consulting.

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