Thursday Mar 29, 2012

Arçelik A.S. Uses Advanced Analytics to Improve Product Development

"Oracle’s Primavera P6 Enterprise Project Portfolio Management’s advanced analytics gives us better insight into the product development process by helping us to identify potential roadblocks.” – Iffet Iyigun Meydanlı, Innovation and System Development Manager, R&D Center, Arçelik A.S.

Founded in 1955, Arçelik A.S. is now the leading household appliance manufacturer in Turkey, and the third-largest household appliance company in Europe. It operates 14 production facilities in five countries (Turkey, Romania, Russia, China, and South Africa), with international sales and marketing offices in 20 countries. Additionally, the company manages 10 brands (Arçelik, Beko, Grundig, Blomberg, Elektrabregenz, Arctic, Leisure, Flavel, Defy, and Altus). The company has a household presence in more than 100 countries, including China and the United States. Arçelik’s Beko brand is among the top-10 household appliance brands in world, as a market leader for refrigerators, freezers, and washing machines in the United Kingdom. Arçelik implemented Oracle’s Primavera P6 Enterprise Project Portfolio Management for improved management of its design and manufacturing projects. With the solution, Arelik has improved its research and development (R&D) with the ability to evaluate technology risks when planning its projects. Also, it is now more easy to make plans for several locations, monitor all resources, and plan for future projects.

 Challenges

  • Improve monitoring of R&D resources―including human resources and critical laboratory equipment―to optimize management of the company’s R&D project portfolio
  • Establish a transparent project platform to enable better product and process planning, gain insight into product performance, and facilitate advanced analytics that support R&D and overall business decisions
  • Identify potential roadblocks for better risk management Solutions
  • Worked with Oracle Partner PRM to implement Oracle’s Primavera P6 Enterprise Project Portfolio Management to manage the entire household-appliance, R&D project portfolio lifecycle, enabling managers and project leaders to better track and monitor resources and deliverables in real time
  • Improved risk analysis and evaluation abilities for R&D projects
  • Supported long-term planning needs
  • Used advanced reporting features to capture data needed for budgeting and other project details, including employee performance evaluations
  • Improved monitoring abilities and insight into the overall performance of products postproduction
  • Enabled flexible, fast, and customized reporting with the P6 dashboard on a centralized platform to meet custom reporting needs for project leaders and support on-time and on-budget deliverables
  • Integrated with other corporate departments, such as accounts payable, to upload project invoice data into the Primavera solution and the company’s e-mail system, so that project leaders will be alerted about milestones and other project related information

Partner
“Oracle Partner PRM provided us with a quick, reliable, and solution-focused approach to its support,” said Iffet Iyıgun Meydanlı, innovation and system development manager, R&D Center, Arçelik A.S. “The company’s service covered the entire spectrum of our needs, including implementation, training, configuration, problem solving, and integration.

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