Tuesday Sep 03, 2013

Accelerating Speed to Market in the Highly Competitive Automotive Industry

In the auto industry, introducing new products to market can cost up to $1 billion depending on the product’s complexity. Getting these products to market on time is crucial in order to realize ROI during the full lifecycle of the product. Without a timely launch, OEMs aren’t only affected, but suppliers, dealer sales & services and aftermarket ecosystems lose out, as well.

Earlier this year, we saw new product launches that struggled and experienced recalls, with the potential loss of thousands of units in sales and corresponding loss of market share and customer confidence -- something that in this competitive environment is hard to win back. Studies also suggest that for every day an automotive launch was late, an OEM missed out on a million dollars in sales.2 One OEM believed that after being three months late on a major launch – it had lost 60% of the lifecycle profit.

Why does production fall behind?

Getting these products to market on time is crucial in order to realize ROI during the full lifecycle of the product.

Read the complete whitepaper here to learn how an Enterprise Project Portfolio Management solution can help in accelerating the launch of new automotive products to achieve full lifecycle return on investment.

Wednesday Jul 17, 2013

Live Q&A Automotive Webcast: Make or Break: Why Auto Products Must Get to Market On-Time - July 30

According to a new industry forecast from Bank of America Merrill Lynch, automakers who replace their products faster stand to increase market share over the next four years.

But standing in the way of this opportunity is a daunting reality:

  • A four month delay in the auto industry for new products can translate into a cost of $1m per day of delay.

  • Lost profits due to delays can be as high as 60% over the product lifecycle.

So, how can automakers avoid these challenges and get to market on-time?

Join auto industry expert John Reichard
and learn about the importance of how planning, resource optimization and project management enables automakers to reduce development cycles and time-to-market.

 Live Date: Tuesday, July 30th 2013 / Time: 12:00pm EDT

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