Sun's 2009 CSR Report: Another Breakthrough
By dd on Sep 17, 2009
Under the leadership of Marcy Lynn, Sun's Corporate Social Responsibility (CSR) reports have always broken new ground. We've pushed the envelope in publishing on the web, what type of data is reported, and how data is reported. Last year we changed how stakeholders interact with that data by allowing comments. And this year we've pushed the envelope again.
Yesterday we announced the release of Sun's 2009 CSR report. With the pending acquisition of Sun by Oracle, the focus this year turned to reporting on the key metrics we were tracking for our fiscal 2009. We also focused on how to cut the production cost of the report, and to continue to minimize the impact of printed copies.
So you'll see that this year's report is a fairly radical departure. The first half aims to present the data in a way that gets the key points across quickly and easily. The back half fills in the key details and boilerplate to adequately document the summary.
You'll notice a big drop in the narrative flow and commentary. This was one of the biggest changes: we stopped trying to write it as a coherent document. I believe people will find the data that they're interested in much more quickly, and will find they don't miss the color commentary, but we'll see!
Finally, I'd like to recognize the groups and folks who contributed to this (this is always dangerous - I apologize ahead of time for anyone I missed). First, in addition to Marcy, other key partners in this project were Terri Bedel, Jim Mize, and Anna Eyre from the Corp Marketing team, and the gang at Celery Designs, who've worked with us for the past few years.
Second, we got strong support from groups across the company this year, including: WE (including the JLL team), HR, EH&S, Business Conduct Office, Investor Relations, Global Communities, WWOPs, Legal, Education, Employee Volunteer and Gift Matching program, Privacy office, Product takeback team, Software team, Sustainability team, and Brand marketing. Thanks to everyone who helped out this year, it was another great team effort.