Let Me Pull on My Cardigan, and Come Join Me By the Fire

Can Energy Efficiency Be as Sexy as Solar?: "It's long been axiomatic that energy efficiency is the awkward stepchild of renewables -- that is, that it's sexier to install cutting-edge renewable-energy technologies like solar panels than to engage in more prosaic (and less-visible) measures to get more value out of each BTU or barrel."

This is the start of an excellent post on Worldchanging by Joel Makower. Almost 30 years ago then-president Jimmy Carter tried to get us to take efficiency seriously. It wasn't a popular idea then, and it still isn't today.

The two biggest things to tackle are transportation and buildings. However, I'd add a third major category, namely electronics in the form of servers, desktop systems, cell phones, network switches and all of their related accessories.

When President Carter made his plea to the American public, the first two categories would have sufficed. But today our entire economy and way of life is just as dependent on electronics as it is on buildings and transportation. So this is the challenge we're trying to rise up to meet here at Sun. We've really just gotten going, but I think we're getting some momentum.

Read Joel's article and lets give efficiency a chance!

Comments:

Hi dd, Great points in your post, it's definitely a step in the right direction and one that we probably should take before leaping into the latest 'trend'. Also wanted to comment on Marcy's blog but it wouldn't allow me to post (apparently I am spam, sorry). So I thought I would leave my comments here since you seem to be linked... Marcy, Thanks for the heads up on the HBR article - I wasn't aware of it and look forward to reading it. I like how you phrased your sentence, "I also believe strongly that philanthropy is not a corporate responsibility any more than philanthropy is a personal responsibility" and agree to a certain extent. I guess the argument goes back to the fact that a corporation, being what it is and having the strength that it has, does have a greater impact on society, whether it wants it or not, especially in those regions that it operates and therefore, hold a greater "responsibility" to do good with its money. Philanthropy as you say is not at the center of CSR, however, a misguided and/or not-trusted CSR initiative holds no weight in consumer eyes either. In a world where "money talks", often a philanthropic gesture "pays more" than a well-crafted CSR initiative that is not perceived as genuine.

Posted by Marcus on February 01, 2007 at 10:11 AM EST #

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