By Juergenkress-Oracle on Aug 07, 2015
Research firm IDC forecasts that the global public PaaS market is expected to grow to more than $14 billion in 2017. What do customers want when it comes to the cloud? How does PaaS fulfill those needs? What types of PaaS offerings will do the job?
“When moving to the cloud, people are no longer only looking for software as a service or infrastructure as a service,” says Mike Lehmann, Oracle’s vice president of product management. “They’re thinking of bringing over application platforms and workloads to gain some of the same benefits for the application layer—standardization, faster deployment, automation with more flexible capital expenditure approaches, and seamless integration.”
Oracle recently participated in a survey asking more than 300 IT leaders and practitioners in companies worldwide about their use of PaaS. The respondents’ answers revealed five best practices from companies that found success with PaaS. We took a deeper look at the results with Lehmann, and gained some insights into the wisdom of the crowd. In this case, what are companies that have adopted an effective PaaS solution achieving?
To deploy a new application on premises, IT has to procure, install, and configure hardware, a database, an application server, and a development environment. “It takes some customers weeks or even months to work through the mechanics of hardware procurement and setup, and to install everything they need before they even start writing one line of code for their custom application or deploying a prebuilt application,” says Lehmann.
With a comprehensive PaaS solution, months can be shrunk to an hour. “I don’t want to say it’s magic, but to some degree that’s what’s happening,” says Lehmann. “We’re taking out a layer that is very process-bound and bureaucratic on premises and making it on demand and completely automated. And that’s what the Oracle cloud gives you—an out-of-the-box, standardized environment where you can start building the application or deploying the application or data in an hour.”
A US financial services company that Lehmann worked with had a very large on-premises data center running Oracle WebLogic Server and Oracle Database. The marketing, finance, and sales departments all had a need for custom apps that would take one to two months to build. However, their data center admins informed them it would be 8 to 12 weeks before they could have the physical environment to build the apps.
“When they saw what we were doing in the Oracle cloud, they said, ‘You mean I can start deploying my promotional campaign in your cloud in an hour? That’s incredible,’” says Lehmann. “Time to value and the ability to quickly deliver campaign-type activities was a huge deciding factor for them to move to PaaS.”
A large sports and marketing organization in Europe needed to deliver different social media campaigns to its audiences. Its customer demand was high during the active sports season, and very low at other times of the year. Procuring and maintaining on-premises infrastructure and software with such fluctuations would have been costly and time-consuming. But “one of the beauties in terms of the cloud is this ability to have capacity on demand,” says Lehmann. “We’re giving you the infrastructure, platform, and software out of the box in the cloud, with service-level guarantees, so you no longer have to worry about maintaining it as your business demand changes.”
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