Building mobile apps can be as challenging as using a certain 1990s cult workout routine in order to get into shape... that is to say, it can be pretty difficult! IT departments often will be tasked with building and maintaining complex mobile applications, and therefore, other types of apps sometimes are de-prioritized. While widely used consumer-facing apps and upgrades/maintenance to back end infrastructure supporting those apps always will be a priority, simple apps serving useful but specific purposes for employees, or niche uses for consumers, sometimes can be overlooked. Yet for marketers, sales personnel, service reps, and others who need simple mobile solutions for their everyday business needs, this can be a problem.
What are business users to do? Should they wait patiently as their mobile programmers address other technical issues before focusing on line-of-business needs? Should they outsource their mobile projects to third party developers, or to agencies, (potentially) speeding up development time, while increasing costs? Or is there an easy and quick way to develop, in-house, the apps that business users require to make their jobs more efficient?
In the September-October issue of Oracle Magazine, Oracle Senior Product Manager Chris Muir answers this question and explains how the Oracle Mobile Application Accelerator (MAX), as part of Oracle Mobile Cloud Service (MCS), can help business users to build, test, and deploy simple mobile apps... in under eight minutes! Read the complete article here.
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