Bridging the Big Data Divide with Oracle Data Integration
By Milomir.Vojvodic-Oracle on Feb 24, 2012
Big Data offers huge challenges and opportunities in multiple industries, whether it’s healthcare, Manufacturing, Government, Retail and many others.
According to Mckinsey, they see 60% increase in retailers operating margins based on implementation of customer ‘sentiment analysis’ based on better leveraging their data. The combination of social media data + weblogs + existing structured data in their data warehouse and CRM systems can give them a more complete view of the not only what their customers purchased, but what they ‘are about to purchase’.
The need to consolidate integration technologies is key to address your big data requirements (as opposed to creating separate islands one for structured, one for un-structured data). But how do you accomplish that? There’s an implicit product requirement here in consolidating these various architecture principles into a single solution. That’s what Oracle Data Integration is about.
What are the Oracle product offerings in Data Integration and Big Data area and how these products provide a complete solution to address the key architectural best practices? please take a look this presentation