Daily CX updates for the Oracle EMEA CX partner community

Why Oracle.com's stealth launch is a B2B game changer

Richard Lefebvre
CX Partners programs Director

In its last issue, SiteQ released an article about the new oracle.com design from which we have extracted the following comments:

Last Thursday the Oracle.com team
started to roll out its new adaptive design strategy with a new Human Capital Management zone that is much more than the sum of its

Beyond the obvious visual impact -- here’s five things this new design brings
to the B2B party.
  1. Perfect pitch. This
    zone’s content laser focuses on business issues and knows how to make the
    buyer a hero. Content is short, on point -- and chest beating and tech
    speak are blissfully absent. Score: A+
  2. Easy to digest. From
    the Overview page to the Products listing, this zone delivers a visual
    tour de force that makes its messages and content highly scannable and very
    easy to digest. Score: A
  3. Role based content. Web
    teams have been trying to organize sites by role for over a decade and no
    one has been successful. Oracle.com proves it can be done. Score: A+
  4. Constant context. White
    papers and other takeaway content (a must for B2B buyers) are always
    presented in context to the business issue. Meanwhile, the Products tab
    organizes Oracle’s myriad of products to perfect effect. Unfortunately,
    entitled content isn’t always marked and the zone pops more windows than a
    hurricane. Score B+
  5. Persistent calls to action.
    A floating call to action module follows the visitor up and down the page.
    Each option (Call, Chat, Try It) delivers a tiny mega-menu that allows
    visitors to quickly identify next steps. A clear best practice.Score: A+

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