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Daily CX updates for the Oracle EMEA CX partner community

“Why Oracle Thinks It’s a Lead Horse in Digital Marketing”

Richard Lefebvre
CX Partners programs Director

Oracle acquired Responsys one year ago.
At that time Gartner’s Julie Hopkins reported that the acquisition would
make Oracle the “lead horse in the race” against Abode, Salesforce, and
IBM. In this article, Dom Nicastro of CMSWire checked in to see if Hopkins was right and how the integration was going.

It takes some settling in after an
acquisition, so 2015 is the year that Oracle will put the addition to
its portfolio into action.

According to Steve Krause, group vice
president of product management for the Oracle Marketing Cloud, Oracle
is working on some major integrations. One of the first is Responsys’
Push IO, a push notification platform, which is integrated into the
Oracle Responsys Marketing Suite.

Nicastro reminds his readers that Oracle
bought Eloqua for B2B marketing automation capabilities, and then
acquired Responsys to do the same for B2C.

Read Dom Nicastro's article here

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