Daily CX updates for the Oracle EMEA CX partner community

Who Said What About Oracle’s Customer Experience Conferences in Las Vegas

Richard Lefebvre
CX Partners programs Director

Oracle Kathryn Perry was among the throngs of people from
around the world who gathered in the Entertainment Capital of the World
last week to attend Oracle’s Modern Customer Experience Conferences
2015. The four interactive events included marketing, sales, commerce,
and service. They were designed to help attendees explore the trends,
techniques, and technologies to deliver a seamless and effective modern
customer experience.

There are three articles, which were written after the event, that she wants to draw to our attention:

The first was published in MTA Martech Advisor
and covers the announcement of the integrations between Oracle
Marketing Cloud, Oracle Commerce, and Oracle WebCenter Sites. We all
know how nice it is to ‘be remembered’ across digital channels. However,
it’s a challenge for companies to personalize and unify our experiences
due to the different platforms, people, and processes. John Stetic,
group vice president, Product Development, Oracle Marketing Cloud, says,
“Oracle is uniquely positioned to address this challenge … These
integrations not only help marketers increase efficiencies, but also
drive revenue and enhance the customer experience.”

The second article appeared in destinationCRM.com.
Associate Editor Maria Minsker relays that Oracle CEO Mark Hurd talked
about how Oracle is gearing up for the Internet of Things. “Java makes
sense to have on those things” he said, referring to car companies that
will become software providers. He also sees Oracle offering solutions
that will take the massive amount of data that will be produced by
connected devices and sift the worthwhile from the worthless. But for
the time being, Hurd reminded the audience that they can be boldly
confident of Oracle’s CX priorities: delivering cross-channel
integration and agile solutions.

The third article is in Forbes
and is written by Oracle’s SVP Kevin Akeroyd. He states that CMO’s
don’t need more data. They need “the right data, married with the right
behaviors, in the right context, in real time.” And that data needs to
be integrated across all the customer experience channels, not housed in
a faraway place. In addition, modern marketers don’t need more bells
and whistles, but instead “an open framework that connects data, apps,
media, and content.” Akeroyd gives examples of how Oracle Marketing
Cloud is successfully supporting its customers and shares five astute
questions that marketers are asking as they transition to modern

Posted by Kathryn Perry on April 7, 2015

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