Central is your hub for all things Marketing related at OpenWorld in San
Francisco, September 28-October 2, 2014. Learn how to personalize the modern
marketing journey to improve customer loyalty. We’re hosting more than 60
breakout sessions, half of which will highlight customer success stories from
marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant,
ReadyTalk and Shutterfly.
Moscone West, Levels 2 and 3
To learn more about how modern
marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each
of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push
I/O, and Responsys). You also can check out our stations for Vertical Marketing
Best Practices, the Markie Awards, and more!
A Special Marquee Session
Dell’s Hayden Mugford will speak on
“The Digital Ecosystem: Driving Experience Through Contact Engagement.” She
will highlight how the organization built a digital ecosystem that supports a
behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global
Marketing team worked with multiple partners to innovate integrations with
Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a
content management system (CMS) that enables 100 percent customized e-mails.
The program doubled average order values for nurtured contacts versus
non-nurtured and tripled open and click-through rates versus push e-mail.
Oracle Marketing Cloud Session Highlights
Session content is geared toward
professionals in Marketing, Marketing Operations, Marketing Demand Generation,
Social: Chief Marketing Officers, Vice Presidents, Directors and Managers.
Customers attending Marketing—CX
Central @ OpenWorld will be able to:
It Wouldn’t Be an Oracle Marketing
Cloud Event Without a Party!
We’re hosting CX Central Fest:
a unique customer experience specifically designed for attendees of CX Central.
It will include a chance to rock out at a private concert featuring Los Angeles
indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from
is a fabulous way for your customers to see all that Oracle Marketing Cloud has
to offer. Pass on an invitation today.
By Laura Vogel (Oracle)