Daily CX updates for the Oracle EMEA CX partner community

What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014?

Richard Lefebvre
CX Partners programs Director

Central is your hub for all things Marketing related at OpenWorld in San
Francisco, September 28-October 2, 2014. Learn how to personalize the modern
marketing journey to improve customer loyalty. We’re hosting more than 60
breakout sessions, half of which will highlight customer success stories from
marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant,
ReadyTalk and Shutterfly.

Moscone West, Levels 2 and 3

To learn more about how modern
marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each
of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push
I/O, and Responsys). You also can check out our stations for Vertical Marketing
Best Practices, the Markie Awards, and more!

Spotlight Sessions

  • “Accelerating Big Profits in
    Big Data,” Jeff Tanner, Baylor University
  • “Using Content Marketing to
    Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo
  • “Expanding Your Marketing with
    Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew
    Balthazor, Epson
  • “Modern Marketing: The New
    Digital Dialogue,” Cory Treffiletti, Oracle

A Special Marquee Session

Dell’s Hayden Mugford will speak on
“The Digital Ecosystem: Driving Experience Through Contact Engagement.” She
will highlight how the organization built a digital ecosystem that supports a
behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global
Marketing team worked with multiple partners to innovate integrations with
Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a
content management system (CMS) that enables 100 percent customized e-mails.
The program doubled average order values for nurtured contacts versus
non-nurtured and tripled open and click-through rates versus push e-mail.

Oracle Marketing Cloud Session Highlights

  • Thought leadership by role
  • Exploring the benefits of
    moving to the Cloud
  • Product line roadmaps and
    innovations in Marketing
  • Technical deep dives for
    product lines within Marketing
  • Best practices and impactful
    business measurements
  • Solutions that are Integrated
    across CX

Target Audience

Session content is geared toward
professionals in Marketing, Marketing Operations, Marketing Demand Generation,
Social: Chief Marketing Officers, Vice Presidents, Directors and Managers.


Customers attending Marketing—CX
Central @ OpenWorld will be able to:

  • Gain insight into delivering
    consistent cross-channel marketing
  • Discover how to provide the
    right information to the right customer at the right time and with the
    right channel
  • Get answers to burning
    questions and advice on business challenges
  • Hear from other Oracle
    customers about recommended best practices to help their organization move
  • Network and share ideas to help
    create a strategy for connecting with customers in better ways

It Wouldn’t Be an Oracle Marketing
Cloud Event Without a Party!

We’re hosting CX Central Fest: 
a unique customer experience specifically designed for attendees of CX Central.
It will include a chance to rock out at a private concert featuring Los Angeles
indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from
7-9 p.m.

is a fabulous way for your customers to see all that Oracle Marketing Cloud has
to offer. Pass on an invitation today.

By Laura Vogel (Oracle)

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