this report, Oracle examines the social activation from two different
viewpoints: the broadcasting network and the brand integrations.
year we analyzed brands that were Super Bowl's sponsors of the event and how they magnified
their traditional ad spend through social channels. We also looked at the
growing phenomenon of non-sponsor brands leveraging this big stage to insert
themselves into the social conversations surrounding the event. Finally,
you will find an in-depth review of the advertising itself through the lens of
It is an excellent example of the power of our social tools and social
services; bringing together work from Social Partnerships, Social Analytics,
and Social Strategy Consulting.