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Daily CX updates for the Oracle EMEA CX partner community

The Super Bowl from a social perspective with Oracle SRM!

Richard Lefebvre
CX Partners programs Director

In
this report, Oracle examines the social activation from two different
viewpoints: the broadcasting network and the brand integrations.

This
year we analyzed brands that were Super Bowl's sponsors of the event and how they magnified
their traditional ad spend through social channels.  We also looked at the
growing phenomenon of non-sponsor brands leveraging this big stage to insert
themselves into the social conversations surrounding the event.  Finally,
you will find an in-depth review of the advertising itself through the lens of
Oracle SEM.

It is an excellent example of the power of our social tools and social
services; bringing together work from Social Partnerships, Social Analytics,
and Social Strategy Consulting.


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