Mike Fauscette, industry analyst /
executive from IDC, tried to resist writing his predictions for 2015,
but “the pull is strong,” he says. So his “random thoughts on software,
business and digital transformation” are really a state of the industry.
He doesn’t mention Oracle in his post, but our strategies and solutions
are right in line with what is and what is coming.
For example, he says that customer
experience is still a top initiative for most companies. There are big
budgets, big struggles, and a big need for CX strategies that “get it
right” and lead to big wins.
Another non-prediction of his—consumers
want a complete shopping experience and not one that is dictated by
segregated channels. Let us shop on or offline, mobile device and
physical store, all channels converging into one experience.
And one more—mobile should be a standard.
We work from anywhere with whatever device is handy so the technology
should follow suit. No more “mobile first” strategies from vendors.
Fauscette’s ten forecasts come with lots of detail and insight. Take a few minutes to see which ones resonate with you. (Kathryn Perry)