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Daily CX updates for the Oracle EMEA CX partner community

Shoppers with reward cards see little point in loyalty

Richard Lefebvre
CX Partners programs Director

It seems that the idea of being
loyal to a particular brand is a thing of the past. Researchers found "a
third of people preferred low prices to points or other incentives" -
http://www.bbc.com/news/business-32036916.
So if customer loyalty is a myth, what should you focus on instead? http://ora.cl/xlJ

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