We are thrilled to announce
integration with Unmetric, a social media intelligence platform focused on brands.
Read Mike Marzano (Unmetric) full interview about the Umetric integration with
Oracle Social Cloud here!
Extracts from the interview:
Schneider Huston, Oracle: Would you please describe what Unmetric does?
Marzano, Unmetric: We describe Unmetric as the
only social media intelligence platform focused on brands. Our products help
digital marketers, social media analysts and content creators harness social
signals to track and analyze competitive content and campaigns, and to
create better content and campaigns of their own. Hundreds of global brands and
digital agencies use Unmetric for real-time insights from the owned channels of
over 40,000 brands across more than 30 sectors on all the major social networks
including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram.
you give me an example of what the integration between SRM and Unmetric will
look like in real life?
MM: The integration was driven by a key Automobile
Manufacturer who partnered with both Oracle and Unmetric as
they managed their social efforts across the globe. As mature social
marketers, they recognized the value of having a complete array of paid, owned and
earned insights at their fingertips. With the integration of Unmetric's
competitive owned channel insights into Oracle SRM, they can now completely
evaluate their strategy's effectiveness in each of their global markets and
course correct in real-time.