Daily CX updates for the Oracle EMEA CX partner community

Oracle Social Cloud Expands Global Language Resources to Help Businesses Listen to Customers Worldwide

Richard Lefebvre
CX Partners programs Director

Oracle Social Cloud Adds Advanced Listening and Monitoring for Bahasa, Finnish, Norwegian, Polish, Swedish, Thai, and Turkish

With organizations entering global marketplaces and engaging customers worldwide, Oracle Social Relationship Management
(SRM), an Oracle Social Cloud business solution, has added advanced
listening and monitoring support for Bahasa, Finnish, Norwegian, Polish,
Swedish, Thai, and Turkish. The improvements reflect Oracle’s
commitment to making social media a high value channel for customer
engagement—enabling businesses to increase market penetration and
deliver personalized and localized experiences. Oracle SRM now supports
18 languages with advanced keyword and Latent Semantic Analysis (LSA) listening.
Oracle also offers natural language processing for sophisticated
sentiment analysis in Chinese, English, French, German, Portuguese and
Spanish, with more to come.

News Facts

  • Oracle
    Social Relationship Management is a cloud service that helps businesses
    manage and scale customer relationships on social media channels.
    Businesses can now use Oracle SRM to listen to conversations about their
    brand, industry, or competitive landscape in a broader range of
  • eMarketer
    predicts that the global social network audience will reach 2.3 billion
    by 2017. To connect with socially engaged customers, businesses must
    listen, publish, and learn without barriers to location or language.
    Advanced listening, sentiment analysis, and monitoring across languages,
    including on regional social networks and websites, is crucial for
    global businesses.
  • Oracle’s advanced language support further
    establishes Oracle SRM as the industry’s only unified, global social
    business solution. Oracle’s market-leading text analysis, powered by
    LSA, cuts through the noise to expose contextual meaning and deliver
    more accurate, precise, and relevant insights. Oracle Social
    capabilities reveal actionable insights like consumer intent, product
    likes/dislikes, and customer service issues.
  • For each language
    supported, Oracle SRM also adds new data sources relevant to each
    language, including country-specific social networks, blogs, forums, and
    news sites, providing access to more than 700 million messages daily.
    Oracle SRM provides user interfaces and publishing in 31 languages, in
    addition to the expanding advanced listening, sentiment analysis and
    data sources.
  • This language support and simplification enables
    Oracle SRM customers to obtain rich insights into the content of social
    and web messages, enabling them to easily identify and act on the
    messages most relevant to them.

Supporting Quotes

  • “With
    the global social networking audience reaching 2.33 billion by 2017,
    there is no doubt that successful businesses need to be globally
    social,” said Meg Bear, Group Vice President, Oracle Social Cloud.
    “Removing language barriers is critical to improving an organization’s
    social listening, learning and engagement capabilities. We are committed
    to supporting and expanding our global resources to help our customers
    deliver better service to their customers worldwide.”

Supporting Resources

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