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Daily CX updates for the Oracle EMEA CX partner community

Oracle Marketing Cloud Enhancements Simplify Marketing While Delivering Personal Customer Experiences

Richard Lefebvre
CX Partners programs Director

Create an ideal, interactive customer experience with the industry’s most enterprise-ready marketing cloud platform

News Summary

The marketing landscape is
increasingly crowded with one-off technology solutions that can actually
complicate the very tasks marketers need to simplify, while adding
significant complexity for their IT counterparts. Modern marketing
demands a unified, data-driven approach, not the data silos and
integration challenges that point solutions create. Marketers need easy
access to consolidated data to better engage audiences and analyze
performance. Today, Oracle announced updates to Oracle Marketing Cloud
designed to deliver simplified, customer-centric marketing and create
ideal customers.

News Facts

  • Building
    on its commitment to help CMOs and global marketing teams execute
    marketing campaigns that have a measurable impact on revenue, Oracle
    today announced new features and enhancements to Oracle Marketing Cloud.
  • Key
    updates include look-alike modeling that helps companies accurately
    pinpoint ideal customer prospects, more mobile-native engagement
    options, and content marketing capabilities that make it easier for
    marketers to simplify content creation and distribution across multiple
    channels.
  • The enhancements further integrate Oracle’s range of marketing solutions—which include Oracle Eloqua, Oracle Responsys, Oracle BlueKai, Oracle Content Marketing
    and Oracle Social Marketing—and reinforce Oracle Marketing Cloud’s
    position as the industry’s most comprehensive marketing platform.

Increase Customer Centricity with Messaging, Mobile, and Content Enhancements

  • Automated workflow for look-alike models. Marketers
    and publishers can use Oracle’s BlueKai data management platform to
    easily build customized look-alike models that learn from the seed data
    of existing top customers to find new, high-value audiences. They also
    can use best-of-breed modelers to access multivariant modeling
    technology seamlessly within Oracle’s BlueKai data management platform.
  • Push notifications deliver messages at the right time.
    Marketers can now send personalized push notifications to mobile
    devices via Oracle Responsys Marketing Platform Cloud Service—either
    alone or as part of multistage, cross-channel marketing programs—further
    personalizing the customer experience across any channel with which the
    customers want to engage.
  • Personas deliver the right content. Marketers
    can now build personas that reflect the attributes of their ideal
    customers. With a click of a button, they can activate them as segments
    in Oracle Eloqua Marketing Cloud Service to deliver persona-driven
    messaging across e-mail, display, mobile, and social channels.

Simplify Marketing with Improved Content-Creation Tools

  • Optimize cross-channel marketing management.
    User interface enhancements to Oracle Responsys Marketing Platform
    Cloud Service make it easier than ever for marketers to orchestrate
    experiences and create a digital dialogue across e-mail, SMS, push
    notifications, web, social, and display advertising.
  • Gain a single view of programs, campaigns, and content.
    With Oracle’s marketing calendar, marketers can align content with
    programs and integrate activities from Oracle Content Marketing, Oracle
    Eloqua Marketing Cloud Service, and third-party marketing partners.
  • Streamline e-mail creation.
    Enhancements to both Oracle Responsys’ and Oracle Eloqua’s e-mail
    message designer help marketers quickly create and test pixel-perfect
    responsive e-mails. Working from standard templates, easily imported
    designs, or a blank canvas, marketers can deliver highly personalized
    messages regardless of technical skill.

Leverage Enterprise-Scale Data Management, Automation, and Marketing Processes

  • Orchestrate content marketing workflows across multiple teams and stakeholders.
    New granular rules in Oracle Content Marketing help marketers build
    precise content-development workflows. Expanding the reach of who can
    contribute and approve content simplifies high-volume content creation, a
    critical element of a modern marketing strategy.
  • Streamline management and maintenance.
    A new Oracle Eloqua marketing operations center allows marketing
    operations teams to quickly analyze system performance and throughput
    and easily perform maintenance tasks, simplifying the administration of
    an organization’s large-scale, global marketing hub.
  • Automate SMS messaging. Oracle Responsys APIs have been extended to support automated, programmatic SMS messaging.

Supporting Quote

  • “Delivering
    marketing solutions that simplify marketing processes and enable true
    customer-centric marketing are key to creating ideal customers and brand
    advocates,” said John Stetic, group vice president, Products, Oracle
    Marketing Cloud. “The latest updates to Oracle Marketing Cloud reinforce
    our commitment to delivering marketing simplicity in an easy-to-use,
    enterprise-ready marketing platform so marketers can focus on their
    ultimate objective—attracting and developing ideal customers.”

Supporting Resources

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