Daily CX updates for the Oracle EMEA CX partner community

Oracle helps dunnhumby transform its global processes via the cloud

Richard Lefebvre
CX Partners programs Director

Customer science pioneer chooses Oracle Sales Cloud,
Marketing Cloud, HCM Cloud and ERP Cloud to standardize global processes
and help drive business growth

Reading, UK – July 8, 2014

News Summary

the world’s leading customer science company, has broken new ground as
one of the first organisations to implement a unique suite of Oracle
cloud solutions, including Oracle Sales Cloud, Oracle Marketing Cloud, Oracle ERP Cloud, Oracle HCM Cloud, Oracle Hyperion Managed Cloud Service and Oracle Business Intelligence Applications Managed Cloud Service
to help streamline its operations and continue to drive its rapid
growth. Working with organizations such as Tesco PLC, The Kroger Co.,
Macy’s and Coca-Cola, dunnhumby analyses data from more than 400 million
customers across the globe for its clients and helps them transform
their businesses by putting the people they serve at the heart of their
decision-making. By adopting the full stack of Oracle solutions,
dunnhumby has enhanced its front and back-office processes with a
state-of-the-art applications platform and an integrated enterprise
applications suite.

News Facts

  • Following
    dunnhumby’s rapid growth and accelerating expansion – both organically
    and via acquisitions – the company wanted to globalize, simplify, and
    better-integrate its business processes. The world’s leading customer
    science company also sought to develop more agile, flexible and
    scalable back-office systems to accommodate further expansion and
    ongoing innovation in its products and services
  • As a result,
    dunnhumby worked with KPMG Management Consulting to design a programme
    to select a fully integrated software solution in line with its
    ambitious growth plans
  • To develop the capabilities required to
    sustain its rapid growth and commitment to innovation, dunnhumby
    selected a full range of Oracle Cloud solutions, including Oracle Sales Cloud, Oracle Marketing Cloud, ERP Cloud, and Oracle HCM Cloud, along with Oracle Hyperion Managed Cloud Service and Oracle Business Intelligence Managed Cloud Service
  • The
    applications will be delivered as a unified solution, and will provide
    dunnhumby with insight across its entire operation more quickly and
    accurately while strengthening the management of its end-to-end
    processes using a single unified platform
  • dunnhumby will also
    benefit from the cost savings offered by an integrated solution that
    offers the flexibility of both public and private clouds
  • With
    Oracle Cloud Applications, dunnhumby will be able to innovate faster
    with less risk, accelerate the conversion of new services into value,
    and respond to shifting market conditions with greater flexibility
  • dunnhumby,
    with support from KPMG, explored solutions from multiple vendors,
    ultimately choosing the Oracle stack for the superior analytics and low
    total cost of ownership it offered, and because Oracle offered the
    company a fully integrated suite of software
  • KPMG
    brought expertise from having worked with multiple software vendors and
    helped dunnhumby in evaluating a range of systems options before
    finally selecting the Oracle solutions

Supporting Quotes

  • Andrew
    Hamilton, Global Head of Strategic Planning at dunnhumby said: “At
    dunnhumby, we always strive to find new and better ways to innovate and
    collaborate across markets. Oracle’s suite of Cloud Solutions will
    enable us to streamline our global processes and deliver new operating
    models as we continue to grow – helping us go further, faster in our
    drive to win the loyalty of more than 1bn customers around the world”.
  • Mark
    Newton, Vice President of UK Applications, at Oracle said: “Oracle’s
    ability to bring CX, HCM and ERP together as a unified cloud
    applications suite sets it apart from other vendors, and presents an
    attractive proposition for any modern business. By integrating our
    combined public cloud solutions with business intelligence applications
    in the cloud, dunnhumby will be able to modernise its operations, boost
    efficiency, and increase business agility across all of its global

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