Daily CX updates for the Oracle EMEA CX partner community

Oracle CX Cloud suite helps Mack Trucks go deep and digital for launch

Richard Lefebvre
CX Partners programs Director

Mack Trucks is an iconic, American brand with a global presence. However, the company hadn’t launched a major, new product in nearly 15 years. The company is looking to re-invigorate its presence in the long-haul segment—and the launch of Mack Anthem truck is just that opportunity. It’s a multi-channel, modern marketing launch that many brands would envy.

Read on and learn how the Oracle CX Cloud suite, including Oracle Marketing Cloud and Social Cloud, are playing a big part.

Watch one of those two videos: a 30-second version and a longer, 60-second version describing how Mack Trucks is able to be “far more targeted” in its digital marketing approach “and measure the results of the spend” the company is making.

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.