Mack Trucks is an iconic, American brand with a global presence. However, the company hadn’t launched a major, new product in nearly 15 years. The company is looking to re-invigorate its presence in the long-haul segment—and the launch of Mack Anthem truck is just that opportunity. It’s a multi-channel, modern marketing launch that many brands would envy.
Read on and learn how the Oracle CX Cloud suite, including Oracle Marketing Cloud and Social Cloud, are playing a big part.
Watch one of those two videos: a 30-second version and a longer, 60-second version describing how Mack Trucks is able to be “far more targeted” in its digital marketing approach “and measure the results of the spend” the company is making.