- Oracle today announced that it has acquired Compendium, a
cloud-based content marketing provider that helps companies plan, produce and
deliver engaging content across multiple channels throughout their customers’
- Compendium’s data-driven approach aligns relevant content
with customer data and profiles to help companies more effectively attract
prospects, engage buyers, accelerate conversion of prospects to opportunities,
increase adoption, and drive revenue growth.
- Compendium’s innovative solution complements Oracle’s
industry leading Eloqua Marketing Cloud which is a part of Oracle’s
comprehensive Customer Experience solution.
- The combination of Oracle Eloqua Marketing Cloud with
Compendium is expected to enable modern marketers to align persona-based content
to customers’ digital body language to increase “top-of-funnel” customer
engagement, improve the quality of sales leads, realize the highest return on
their marketing investment, and increase customer loyalty.
“As customers increasingly access information through
online and mobile channels, the buying process is shifting from sales-driven to
marketing-driven. Now, more than ever, marketers are challenged to deliver
relevant and engaging content across multiple channels and throughout the
customer lifecycle,” said Thomas Kurian, Executive Vice President, Oracle
Development. “By adding Compendium’s content marketing platform to Oracle Eloqua
Marketing Cloud, customers will be able to capture more
prospects, improve the customer experience and drive top line revenue.”
“Oracle Eloqua Marketing Cloud is uniquely positioned to
capture a prospect’s digital body language to help companies know each buyer’s
demographics, behaviors and influencers,” said Chris Baggott, Compendium CEO.
“By combining this buyer profile with Compendium’s data-driven content marketing
platform, marketers will be able to deliver the right content, to the right
individual across the right channel at the right time. We are very excited to
now be a part of the industry’s most complete marketing cloud solution, giving
us a global stage to deliver innovative content marketing solutions.”