Daily CX updates for the Oracle EMEA CX partner community

Oracle buys "AddThis" - Strengthens Oracle's Data as a Service Offering

Richard Lefebvre
CX Partners programs Director

On January 5, 2016, Oracle announced that it has signed an agreement
to acquire AddThis, a leading provider of publisher personalization,
audience insight and activation tools that powers 15 million websites
and enables unmatched audience segment quality, scale and insight.

Oracle Data Cloud is the fastest growing global Data as a Service
(DaaS) business, operating the most accurate data ID Graph™ to enable
understanding of consumer behavior across all media channels. Oracle
Data Cloud ingests third-party data, extracts value, and activates the
data to drive insights and harness this knowledge for targeting,
personalization and measurement. With the addition of AddThis, Oracle
Data Cloud’s offering is expected to deliver unprecedented levels of
audience insight, measurement and reach.

Read details here!

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