December 22, 2014 Oracle announced that it has signed an agreement to
acquire Datalogix to extend Oracle Data Cloud with industry-leading
solutions for data-driven marketing to inform and measure cross-channel
digital marketing. The proposed transaction is subject to regulatory
approval and other customary closing conditions. Until the transaction
closes, each company will continue to operate independently, and it is
business as usual.
Datalogix connects offline purchasing data to
digital media to improve audience targeting and measure sales impact.
Datalogix aggregates and provides insights on over $2 trillion in
consumer spending to deliver purchase-based targeting and drive more
sales. Over 650 customers including the top US advertisers and digital
media publishers use Datalogix to increase the effectiveness and
measurability of their advertising.
Datalogix will become part of
the Oracle Data Cloud, a leader in Data as a Service. The combination
will provide comprehensive consumer profiles that will power
personalization across digital, mobile, offline and TV. With Datalogix,
Oracle Data Cloud will deliver the richest understanding of consumers
across both digital and traditional channels based on what they do, what
they say, and what they buy enabling leading brands to personalize and
measure every customer interaction and maximize the value of their