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Daily CX updates for the Oracle EMEA CX partner community

Oracle Adaptive Intelligence (AI) strategy review by market analyst

Richard Lefebvre
CX Partners programs Director

In a recent ZDNet article, Doug Henschen, a market influencer from Constellation Research, said he's confident that Oracle Data Cloud will
reach its potential as an engine for AI Apps and conventional apps outside the
CRM realm. He also makes an educated comparison between Oracle AI apps and the
Salesforce Einstein apps
:

"The first of five promised Oracle Adaptive Intelligent
Application (AI Apps) will be generally available this spring. As for
next steps for the petabyte-scale treasure trove known as the Oracle
Data Cloud, we'll have to wait and see.

The AI App plans
emerged at the January 17 Oracle Cloud Analyst Summit in New York. The
event also saw Oracle's President, Thomas Kurian, repeat a year-old
promise that the Oracle Data Cloud will see use in Oracle applications
outside of the marketing domain. Oracle AI Apps are, in fact, part of
the story of what's next for Oracle Data Cloud, as I'll explain, but
first let's review each offering.
(...)"

Read the entire article here.

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