Daily CX updates for the Oracle EMEA CX partner community

OpenWorld 2013 in Small Bites

Richard Lefebvre
CX Partners programs Director

Over 60 thousand people descended on San Francisco for a fabulous OpenWorld
2013, the largest Oracle conference in history. The energy in and around
Moscone, on the streets, and in the hotel lobbies was absolutely palpable.

Best improvement of OpenWorld 2013 San Francisco
– replacing the tents on Howard Street with table tops, couches, umbrellas,
music, and keynotes and general sessions showing on big screens in the sky. 
Attendees could enjoy the beautiful San Francisco weather and still get in on
all that was going on in Hall D of Moscone North. An inspired upgrade!

Our applications strategy was clearly enunciated:
Empowering Modern Business in the Cloud. We saw it on banners, on PowerPoint
slides, and even on the sides of buses in San Francisco.  Oracle is in the
Cloud. Our Applications Cloud powers thousands of modern businesses today, and
will power many more in the future. Did you know that we have more than 300
Fusion HCM customers and 100 of them are live. We also have 300 Fusion CRM
customers (100 live) and 50 Fusion ERP customers (20 live). Add to that more
than 1400 active RightNow customers, 1200 active Eloqua customers, 900 active
Taleo Enterprise customers, 4600 active Taleo Business Edition customers, and
more than 700 active Taleo Learn customers.

Influencer Vinnie Mirchandani at Deal Architect
wrote an article from OpenWorld called Oracle Cloud Apps: Slow and Steady. He highlighted the fact
that Oracle cloud apps “are quietly on a $1 billion a year revenue run rate.” He
attended a panel discussion of customers — many of them bought their apps before
Oracle acquired the vendor and reported little disruption.

As a follow on to happy customers coming to
Oracle through acquisitions, we heard unsolicited praise from this group about
Oracle’s ability to adopt SaaS best practices from the acquisitions we’ve made.
They  also are appreciative of the amount of R&D dollars that Oracle has
invested in their roadmaps — a very positive change for them.

There were so many customers saying so many great
things about Oracle Apps – in the hallways, on stage, in videos, in roundtable
sessions, and on social media. To name a few: Laser Technology, Treasury Wine
Estates, National Oilwell Varco, Standard Life, KPN, Southwest Airlines,
Honeywell, Schneider Electric, Tesco, Lego, Chiro One, Newfield Exploration,
Applico, Herbalife, Sako Oy, Cubis, American Career College, Altec, Elizabeth
Arden, Panasonic, City Walk, Masdar, and Kamal Osman Jamjoom.

No doubt you’ve noticed that we are now referring
to Fusion Applications as Oracle HCM Cloud, Oracle ERP Cloud, and Oracle CX
Cloud. Apps Development SVP Chris Leone explained the change to an audience
during a Q&A session at OpenWorld. “Fusion Applications forms the baseline
for what we’ve delivered in the cloud today,” he said.  We also made some
strategic acquisitions to accelerate our time to market in certain areas.
According to Leone, we’re not phasing out the Fusion Applications brand name,
but rather, “we’re just trying to simplify what we’ve been doing.”

Oracle Group Vice President David Vap kicked off
a popular Customer Experience keynote on Wednesday morning of OpenWorld. The
main star of the show was the best customer experience portfolio in the world,
which can handle the entire customer experience lifecycle and is cloud ready.
Couple that with the fact that 91 percent of companies want to be considered a
great customer experience leader, but only 38 percent describe their customer
experience initiatives as formal and only 16 percent say they are advanced. That
spells opportunity! And to bring the apps to life, Oracle customers Tesco and
LEGO both talked about how they have successfully transformed their businesses
to create modern customer experiences.

In an interview
with CNN Money
right before OpenWorld, Mark Hurd talked with Senior
Editor Adam Lashinsky about our Cloud apps: “When you hear “cloud” and you
gravitate to a perspective that everything should be cloud. We’ve tried to do
something a little bit different architecturally. When the customer says, “I
really want this,” we’ve built our solution so they can either use it as an
online application from the Oracle cloud, or if they like the IP and don’t want
it in the cloud, they can do it behind their firewall. Our message: Instead of
worrying about the delivery architecture, worry about the application. Worry
about the IP.”

In an October 1
in the Human Resource Executive Online, Technology Columnist
Bill Kutik says “Oracle’s best recruiting move was acquiring SelectMinds.”
Oracle now calls it Social Sourcing and, according to Kutik, it “offers much of
the functionality savvy recruiters crave.” He also complimented the Oracle Taleo
feature that allows users to see their LinkedIn search results within the
recruiting app – a big deal to recruiters who go back and forth between the two
all day long. And Workday? V1 of its recruiting app won’t be ready until next

And while we’re on the subject of Workday, it
recently announced it was moving to two releases per year, which spells a slower
rate of innovation.  Compare that to Oracle’s commitment to a three-times-a-year
release cycle — each release teeming with modernism.

This quote came from Holger Mueller, Principal
Analyst at Constellation Research, in a blog
after attending OpenWorld: “We also had the chance to speak to a number
of Oracle HCM Cloud customers–either implementing or being live running on
Oracle Fusion HCM. The sheer number, their experience and commitment were  more
positive than what we had expected based on the previously general available
information and sentiment in the marketplace. It’s important for Oracle to see
traction of its top of the stack products, the Oracle Cloud Applications,
especially in an embattled marketplace like HCM.”

Besides our Cloud customers, who mainly gathered
around HCM and CX Worlds, there were thousands of users who love PeopleSoft, JD
Edwards, Siebel, and E-Business Suite. As Steve Miranda said, “There is no talk
of stopping investments in these products because that would force satisfied
customers to go through a competitive analysis – and that would be crazy on our
part. These applications are not going away nor should they.”

Many of these customers asked “when should we
move to the cloud?” Oracle answered “when a business need demands it.” 
Co-existence is a great first step.

Watch highlights from all of this week’s Oracle
conferences—on demand and at your convenience: http://www.oracle.com/openworld/live/on-demand/index.html#gensession

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