4 new CX Sales Play are available to you from the Oracle Sales Central:
B2C: Engaged Selling: Organizations who want to avoid being treated as low-price commodity solution providers need to understand their customers better and deliver more relevant experiences.
B2B: Engaged Selling: Companies need to fundamentally change the way they do business and breakdown the organizational silo’s that have contributed to poor customer experience.
B2C: Service at every touchpoint: As the customer journey is no longer linear, B2C businesses need to connect customer data across all lines of business and streamline their technologies in order to better serve customers at any touchpoint.
B2B: Service across the lifecycle: Today's B2B customers have adopted B2C consumer traits. B2B companies need more personalization and flexibility when providing their service or they will risk losing their existing customers to competitors.