This is the first of three in a
series regarding how companies can develop a highly effective multichannel
e-commerce marketing strategy
ecommerce marketing leaders have the same ever-increasing goals: capture more
attention, generate more traffic, and earn more sales. Marketing teams are busy
churning out campaigns, updating product and landing pages, and dreaming up new
deals and promotions. All marketing leaders share similar challenges.
Increased competition and a plethora of new channels and devices make it
difficult to reach the target audience. Marketing teams are stretched trying to
accomplish initiatives and maximize ROI with limited resources.