It seems that the idea of beingloyal to a particular brand is a thing of the past. Researchers found "athird of people preferred low prices to points or other incentives" - http://www.bbc.com/news/business-32036916.So if customer loyalty is a myth, what should you focus on instead? http://ora.cl/xlJ
The most well-intentioned CXimprovement plans often go awry unless they’re woven into a single holisticapproach. That’s the inescapable conclusion from a week of discussions onstages and on the sidelines of Oracle’s Modern Customer Experience Conferencesheld last week. http://ora.cl/grZ
In case there were any lingering doubts, Oracle has truly become a cloud company. Not that it doesn’t still sell on-premises software and hardware, but cloud is the fuel that is making the company’s motor hum. Read Forbes' article about the last quarter Oracle performance and strategy here
The growing desire to seekcompetitive advantage from the use of data and the challenge of managing anincreasingly complex and heterogeneous data landscape have created the right conditionsfor data-as-a-service (DaaS) to emerge. The debate over what format DaaSshould take, who is positioned to provide it, and how it will evolve into acomponent of the as-a-service category is only just beginning. The ongoingconsumerization of IT – an overarching trend affecting every aspect of...
The old way of doing things, by which companies had to wait years for an IT project to be finalized, is no longer sustainable, says Steve Miranda, Executive Vice President of Applications Development at Oracle. Read this article to find out why, he believes, IT has embraced Cloud.
Kronoshelps organizations in 100+ countries manage their most strategic asset withworkforce management tools. After offering on-premises solutions for 35years, Kronos has transitioned into a cloud solution provider with Oracle CPQCloud. Sr. Director Leah Hill, Kronos Global Service Business Development,talks about the minimal costs of adoption and the culture they've built basedon standards and efficiency. Watch Video »