On-premise software present a lot of potential customization and data access, while cloud-based options provide a predictable and scalable solution. There are 3 key areas to consider when choosing between an on-premise versus cloud based solution. Read here
Securitas Direct implements Oracle Field Service Cloud solutions and commits to excellence and innovation. Four OFSC products are currently in the implementation process and now have 1,050 users in Spain and 144 users in France. Watch here
Read here how emerging technologies such as artificial intelligence (AI), chatbots, virtual reality (VR) and augmented reality (AR) present new possibilities for engaging with customers both in stores and online
Whether you're focused on building stronger relationships with existing customers or attracting new prospects, brands are taking their CX strategies, technology, and approaches to the next level. Here are 5 customer experience trends that shaped 2018! Read here
Oracle CX Evangelist Des Cahill blogs about changing consumer choices and lack of brand loyalty. Buyers are driving brands to offer new purchasing models such as pay-as-you-go, subscriptions and individual bundles representing new business models. Read here
In it last report "The Forrester Wave™: CRM Suites, Q4 2018", the market analyst is giving highly positive coverage of Oracle as a CRM market contender. "Oracle delivers business transformation beyond the front office.” “Oracle's far-reaching vision is to enable the connected digital enterprise by integrating data, intelligence, and experiences across B2B and B2C customer journeys that span the front and back office.” Access the full report here
Oracle Eloqua, part of Oracle Marketing Cloud, is top-ranked in current offering and strategy categories, and received among the highest scores in the market presence category! Oracle Marketing Cloud has been named a leader in business to business (B2B) marketing automation platforms by Forrester Research. The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 recognizes Oracle Eloqua as having the highest score in the current offering and strategy categories and...