Today’s modern marketer is increasingly tasked with a complex
balancing act that involves helping their organization identify and understand
its customers, create relevant and engaging experiences, find and nurture
opportunities, deliver revenue and demonstrate marketing’s impact on the bottom
line. To help CMOs and their global marketing teams balance these complex
objectives, Oracle today extended the Oracle Marketing Cloud. The new features
and enhancements to Oracle Eloqua, a component of Oracle Marketing Cloud, help
modern marketers optimize the customer experience and execute marketing
campaigns that have a measurable impact on revenue.
Extending its commitment to helping CMOs and their global
marketing teams optimize the customer experience and execute marketing campaigns
that have a measurable impact on revenue, Oracle today introduced new
functionality and enhancements to Oracle Eloqua.
With the latest release of Oracle Eloqua, marketers can
deliver more meaningful engagement and experiences than ever before by
integrating data sources to build a complete and actionable view of customers.
The enhancements support key
marketing initiatives, including content marketing and social relationship
management, by empowering marketers to deliver targeted and dynamic content in
emails, blogs, social media sites and landing pages.
To help further optimize the performance of marketing
campaigns, the latest release of Oracle Eloqua also includes Revenue Dashboards
that provide clear and actionable visibility into marketing’s impact on revenue
and customer responses.
Oracle Eloqua is the only solution that enables marketers
to manage campaigns with owned, earned and paid media objectives in a single
Read the complete product release announcement here.